Vietnamese reseller Nhat Tien Chung (NTC) strengthens its relationships with SMB customers,
helping them grow to the next level with servers based on Intel® Xeon® processors. Increased
performance, reliability, and security support customer success, as NTC looks ahead to selling the
solutions that will fuel ongoing growth.
All over the world, resellers are helping small and medium businesses (SMBs) discover the opportunities for technology to support and accelerate their success. Real servers based on the Intel® Xeon® processor E3 family enable resellers to offer higher-value solutions that help their customers get more done each day—no matter the size of their business. Intel Xeon processor-based servers provide solid solutions to key technology challenges that small businesses face. Real servers help increase productivity, protect business data, and reduce IT headaches, enabling SMBs to focus on their core competencies and paving the way for success.
Verifying the Opportunity
Using a combination of online and print media, Intel reached out to Vietnam’s small and medium business community, inviting
companies to register for the program. The response was immediate and enthusiastic, demonstrating a strong demand for
entry-level servers among SMBs.
- Thousands of potential customers were reached by the publicity campaign
- More than 100 SMBs registered to enter the program
- Ten server recipients were selected from the pool of entrants
Preparing the Solutions
Local reseller NTC worked closely with the selected SMBs to deploy a complete hardware and software solution tailored to their needs. These building blocks were chosen to maximize value to the businesses that would depend on them, which also strengthened the bonds between reseller and customers.
- Server system to meet business needs for email/web hosting, storage, database, and more
- Selected business software appropriate to each specific customer
- Implementation and support services to help ensure initial and ongoing success
Conclusion: A World of Reseller Opportunity
The success of the Supporting Small and Medium Enterprises program in Vietnam demonstrates the widespread demand for real server solutions to increase productivity, protect business data, and reduce IT headaches. Similar opportunities exist in other geographic markets, all over the world. Intel® Xeon® Processor E3 Family-based platforms provide an ideal hardware foundation for a wide range of small business
IT solutions. By selling servers, resellers can:
- Drive higher average sales prices and margins, with more comprehensive solution offerings
- Enhance their standing with customers, as an authoritative single source for technology
- Expand into services, for ongoing revenue streams and customer relationships
Offering Intel® Xeon® processor-based servers positions resellers to go beyond selling commodity hardware and create
high-value, customized solutions.
