{"id":7489,"date":"2020-11-12T04:32:56","date_gmt":"2020-11-12T04:32:56","guid":{"rendered":"https:\/\/www.thegioimaychu.vn\/blog\/?p=7489"},"modified":"2020-11-12T04:32:56","modified_gmt":"2020-11-12T04:32:56","slug":"khi-data-science-ket-hop-voi-technical-seo","status":"publish","type":"post","link":"https:\/\/thegioimaychu.vn\/blog\/ai-hpc\/khi-data-science-ket-hop-voi-technical-seo-p7489\/","title":{"rendered":"Khi Data Science k\u1ebft h\u1ee3p v\u1edbi Technical SEO"},"content":{"rendered":"<style>.iblink{color:#975!important;}.iblink:hover{color:orange!important;}<\/style><h3>Khoa h\u1ecdc d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i cho SEO<\/h3>\n<p>Data Science (Khoa h\u1ecdc d\u1eef li\u1ec7u) v\u01b0\u1ee3t qua con \u0111\u01b0\u1eddng c\u1ee7a c\u1ea3 d\u1eef li\u1ec7u l\u1edbn v\u00e0 <a class=\"iblink\" href=\"\/blog\/tag\/ai\/\">tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/a> khi n\u00f3i \u0111\u1ebfn ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 dataset.\u00a0L\u0129nh v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u c\u00f4ng c\u1ee5, thu\u1eadt to\u00e1n v\u00e0 quy t\u1eafc h\u1ecdc m\u00e1y kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c h\u00ecnh m\u1eabu \u1ea9n b\u00ean trong d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u00f4.<\/p>\n<p>Khoa h\u1ecdc d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u1edbi m\u1ebb trong SEO: v\u00e0o n\u0103m 2011, Google \u0111\u00e3 th\u00e0nh l\u1eadp Google Brain, m\u1ed9t nh\u00f3m chuy\u00ean chuy\u1ec3n \u0111\u1ed5i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Google b\u1eb1ng <a class=\"iblink\" href=\"\/blog\/tag\/ai\/\">tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/a> \u0111\u1ec3 l\u00e0m cho ch\u00fang \u201cnhanh h\u01a1n, th\u00f4ng minh h\u01a1n v\u00e0 h\u1eefu \u00edch h\u01a1n\u201d.\u00a0V\u1edbi 95% ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng Google l\u00e0m c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u00ednh, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00f4ng ty Mountain View \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.\u00a0V\u00e0o n\u0103m 2015, Google Brain \u0111\u00e3 tri\u1ec3n khai RankBrain, m\u1ed9t thu\u1eadt to\u00e1n mang t\u00ednh thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.\u00a0V\u00ec kho\u1ea3ng 15% truy v\u1ea5n ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00e2y, m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng cho ph\u00e9p Google hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 truy v\u1ea5n \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<p>Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y, trong s\u1ed1 nhi\u1ec1u v\u00ed d\u1ee5 kh\u00e1c, v\u1ec1 c\u00e1ch Google tri\u1ec3n khai khoa h\u1ecdc d\u1eef li\u1ec7u trong c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh cho th\u1ea5y r\u1eb1ng hai l\u0129nh v\u1ef1c n\u00e0y b\u1ed5 sung cho nhau.\u00a0V\u00ec v\u1eady, b\u00e2y gi\u1edd ch\u00fang ta h\u00e3y xem c\u00e1ch SEO c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a h\u1ecdc m\u00e1y.<\/p>\r\n\t\t\t\t<div class=\"tgmcad hor\" style=\"text-align:center;margin:30px 0; padding: 10px 0; border-radius:5px; border-top:solid 1px #ccc; border-bottom:solid 1px #ccc; \">\r\n\t\t\t\t<a href=\"https:\/\/thegioimaychu.vn\/giai-phap\/deep-learning\/\"><img decoding=\"async\" alt=\"Gi\u1ea3i ph\u00e1p h\u1ea1 t\u1ea7ng Deep Learning, Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o - AI\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2019\/11\/tgmc-deep-learning.jpg\" \/><\/a>\r\n\t\t\t\t<\/div>\n<h3>Gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecdc m\u00e1y \u0111\u1ed1i v\u1edbi SEO<\/h3>\n<p>Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng h\u1ecdc m\u00e1y v\u00e0o SEO, \u0111\u1eb7c bi\u1ec7t l\u00e0 li\u00ean quan \u0111\u1ebfn c\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian h\u00e0ng ng\u00e0y v\u00e0 c\u00e1ch thuy\u1ebft ph\u1ee5c gi\u00e1 tr\u1ecb c\u1ee7a SEO \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o DN trong c\u00f4ng ty b\u1ea1n, n\u00f3 c\u00f3 ba \u01b0u \u0111i\u1ec3m:<\/p>\n<h4>Kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n<\/h4>\n<p>C\u00e1c thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 h\u1eefu \u00edch khi \u01b0u ti\u00ean l\u1ed9 tr\u00ecnh c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u1eeb kh\u00f3a, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng long-tail trong t\u01b0\u01a1ng lai ho\u1eb7c th\u1eadm ch\u00ed d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.\u00a0V\u00ed d\u1ee5: t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a long-tail l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3, v\u00ec ch\u00fang th\u01b0\u1eddng mang l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u hay c\u00f3 t\u00ednh c\u1ea1nh tranh cao n\u00e0o.\u00a0Tuy nhi\u00ean, v\u00ec ch\u00fang ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u1ecf nh\u01b0 v\u1eady, ch\u00fang c\u00f3 th\u1ec3 kh\u00f3 d\u1ef1 \u0111o\u00e1n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch.\u00a0Nh\u01b0ng m\u1ed9t s\u1ed1 l\u00fd do c\u00f3 th\u1ec3 khi\u1ebfn c\u00f4ng ty, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kh\u00e1c y\u00eau c\u1ea7u d\u1ef1 \u0111o\u00e1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp SEO:<\/p>\n<ul>\n<li>\u0110\u1ec3 ch\u1eafc ch\u1eafn v\u1ec1 kho\u1ea3n \u0111\u1ea7u t\u01b0<\/li>\n<li>\u0110\u1ec3 c\u00e2n b\u1eb1ng chi ph\u00ed gi\u1eefa k\u00eanh kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 k\u00eanh tr\u1ea3 ph\u00ed<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, Facebook Prophet v\u00e0 d\u1eef li\u1ec7u c\u1ee7a Google Search Console, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng d\u00e0i h\u1ea1n trong t\u01b0\u01a1ng lai v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 d\u1ef1 b\u00e1o c\u00e1c l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a Google.<\/p>\n<h4>T\u1ea1o v\u0103n b\u1ea3n<\/h4>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 n\u1ed9i dung t\u1ed1t, nh\u01b0ng vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec n\u1ed9i dung tr\u00ean m\u1ed9t trang web r\u1ea5t t\u1ed1n k\u00e9m.\u00a0Ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f3 t\u00ecm \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng r\u1ea5t c\u00f3 \u00fd ngh\u0129a.\u00a0Khi vi\u1ec7c t\u1ea1o v\u0103n b\u1ea3n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3:<\/p>\n<ul>\n<li>T\u1ea1o c\u00e1c anchor cho li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (internal link)<\/li>\n<li>T\u1ea1o h\u00e0ng lo\u1ea1t c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a title tag<\/li>\n<li>T\u1ea1o h\u00e0ng lo\u1ea1t c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a meta description tag<\/li>\n<\/ul>\n<h4>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h4>\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 g\u1eafn nh\u00e3n h\u00ecnh \u1ea3nh, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 video, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n ph\u00e1t hi\u1ec7n \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 thu\u1eadt to\u00e1n tr\u00ean\u00a0TensorFlow.\u00a0Thu\u1eadt to\u00e1n n\u00e0y c\u00f3 th\u1ec3 gi\u00fap g\u1eafn nh\u00e3n h\u00ecnh \u1ea3nh, v\u00ec v\u1eady n\u00f3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c thu\u1ed9c t\u00ednh alt kh\u00e1 d\u1ec5 d\u00e0ng.\u00a0Ngo\u00e0i ra, qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh A\/B Test v\u00ec n\u00f3 kh\u00e1 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i c\u01a1 b\u1ea3n tr\u00ean m\u1ed9t trang.<\/p>\n<p>T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng tr\u01b0\u1edbc khi Google nh\u1eadn th\u1ea5y ch\u00fang.\u00a0M\u1ed9t m\u1ee5c \u0111\u00edch c\u1ee7a SEO audit l\u00e0 \u0111\u1ec3 t\u00ecm c\u00e1c ch\u1ec9 s\u1ed1 ho\u1eb7c KPI m\u00e0 trang web kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 mong \u0111\u1ee3i.<\/p>\n<p>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 h\u1ecdc m\u00e1y \u0111\u1ec3 t\u00ecm c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng do thu th\u1eadp th\u00f4ng tin ti\u1ebft l\u1ed9 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n theo m\u00f9a, c\u00f9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i d\u1ea7n d\u1ea7n \u0111\u1ed1i v\u1edbi trang web theo th\u1eddi gian.<\/p>\n<div>____<br \/><b>B\u00e0i vi\u1ebft li\u00ean quan<\/b><\/div>\n<ul>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=22728\">Hu\u1ea5n luy\u1ec7n m\u00f4 h\u00ecnh h\u00e0ng tr\u0103m t\u1ef7 tham s\u1ed1 ngay t\u1ea1i b\u00e0n v\u1edbi MSI EdgeXpert<\/a><\/li>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=22612\">NVIDIA Merlin: T\u1ed5ng quan v\u1ec1 toolkit cho h\u1ec7 th\u1ed1ng 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c\u01b0\u1ee3c t\u1ea5t c\u1ea3 v\u00e0o AI, GeForce li\u1ec7u c\u00f3 b\u1ecb ra r\u00eca?<\/a><\/li>\n<\/ul>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Khoa h&#7885;c d&#7919; li&#7879;u nh&#432; m&#7897;t c&ocirc;ng c&#7909; thay &#273;&#7893;i cu&#7897;c ch&#417;i cho SEO Data Science (Khoa h&#7885;c d&#7919; li&#7879;u) v&#432;&#7907;t qua con &#273;&#432;&#7901;ng c&#7911;a c&#7843; d&#7919; li&#7879;u l&#7899;n v&agrave; tr&iacute; tu&#7879; nh&acirc;n t&#7841;o khi n&oacute;i &#273;&#7871;n ph&acirc;n t&iacute;ch v&agrave; x&#7917; l&yacute; d&#7919; li&#7879;u &#273;&#432;&#7907;c g&#7885;i l&agrave; dataset.&nbsp;L&#297;nh v&#7921;c &#273;ang ph&aacute;t tri&#7875;n &#273;&#432;&#7907;c g&#7885;i l&agrave;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,1],"tags":[7,493,494],"class_list":["post-7489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-hpc","category-tong-hop","tag-ai","tag-data-science","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Khi Data Science k\u1ebft h\u1ee3p v\u1edbi Technical SEO - Blog | TheGioiMayChu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegioimaychu.vn\/blog\/ai-hpc\/khi-data-science-ket-hop-voi-technical-seo-p7489\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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