{"id":6489,"date":"2020-08-26T01:13:05","date_gmt":"2020-08-26T01:13:05","guid":{"rendered":"https:\/\/www.thegioimaychu.vn\/blog\/?p=6489"},"modified":"2020-08-26T01:17:30","modified_gmt":"2020-08-26T01:17:30","slug":"khi-chuyen-doi-so-that-bai-hay-tim-hieu-ve-ly-do-va-cach-thuc-thay-doi-khong-chi-ve-cong-nghe-va-giao-dich","status":"publish","type":"post","link":"https:\/\/thegioimaychu.vn\/blog\/tong-hop\/khi-chuyen-doi-so-that-bai-hay-tim-hieu-ve-ly-do-va-cach-thuc-thay-doi-khong-chi-ve-cong-nghe-va-giao-dich-p6489\/","title":{"rendered":"Khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ea5t b\u1ea1i, h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c thay \u0111\u1ed5i, kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 giao d\u1ecbch"},"content":{"rendered":"<style>.iblink{color:#975!important;}.iblink:hover{color:orange!important;}<\/style><p>Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 gi\u00e1n \u0111o\u1ea1n do \u0111\u1ea1i d\u1ecbch, vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh nh\u00e2n v\u0103n c\u1ee7a s\u1ef1 thay \u0111\u1ed5i s\u1ebd mang l\u1ea1i cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ed9t m\u1ee5c \u0111\u00edch.\u00a0\u0110\u1ec3 th\u00e0nh c\u00f4ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7n ph\u1ea3i \u01b0u ti\u00ean chuy\u1ec3n \u0111\u1ed5i m\u1ed1i quan h\u1ec7 (Relationship Transformation, <strong>RTx<\/strong>) xem nh\u01b0 l\u00e0 &#8216;l\u00fd do&#8217; c\u1ee7a s\u1ef1 thay \u0111\u1ed5i v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u00f3a.<\/p>\n<p>Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 mua s\u1eafm, h\u1ecdc h\u00e0nh v\u00e0 gi\u1ea3i tr\u00ed h\u00e0ng ng\u00e0y, khi nh\u00e2n vi\u00ean chuy\u1ec3n c\u00f4ng vi\u1ec7c t\u1eeb v\u0103n ph\u00f2ng c\u00f4ng ty \u0111\u1ebfn v\u0103n ph\u00f2ng gia \u0111\u00ecnh, khi gi\u00e1o vi\u00ean, tr\u1ebb em v\u00e0 cha m\u1eb9 chuy\u1ec3n sang \u0111\u00e0o t\u1ea1o t\u1eeb xa v\u00e0 khi c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c tr\u1edf th\u00e0nh m\u1ea1ch m\u00e1u v\u1ec1 m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang \u0111em \u0111\u1ebfn m\u1ed9t c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch ho\u00e0n to\u00e0n m\u1edbi.\u00a0Tuy nhi\u00ean, tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, ng\u01b0\u1eddi ta \u01b0\u1edbc t\u00ednh r\u1eb1ng 4\/5 n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi t\u1eaft l\u00e0 <strong>DX<\/strong>) \u0111\u00e3 th\u1ea5t b\u1ea1i.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra c\u00e2u h\u1ecfi: C\u00e1c c\u00f4ng ty \u0111\u00e3 m\u1eafc sai l\u1ea7m g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp th\u1eddi gian \u0111\u00e3 m\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai?\u00a0Tr\u1edb tr\u00eau thay, c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1eb7t tr\u1ecdng t\u00e2m qu\u00e1 l\u1edbn v\u00e0o 3 ch\u1eef &#8220;k\u1ef9 thu\u1eadt s\u1ed1&#8221; v\u00e0 thi\u1ebfu s\u1ef1 t\u1eadp trung v\u00e0o &#8220;con ng\u01b0\u1eddi&#8221; v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a s\u1ef1 chuy\u1ec3n \u0111\u1ed5i.\u00a0\u0110\u1ec3 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng, n\u00f3 ph\u1ea3i ph\u00e1t tri\u1ec3n th\u00f4ng qua chuy\u1ec3n \u0111\u1ed5i m\u1ed1i quan h\u1ec7 v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfn t\u1edbi k\u1ebft n\u1ed1i con ng\u01b0\u1eddi th\u00f4ng qua n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>Tr\u01b0\u1edbc\u00a0COVID-19, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u00edt n\u00f3i v\u1ec1 chuy\u1ec3n \u0111\u1ed5i kinh doanh v\u00e0 ch\u1ec9 thi\u00ean v\u1ec1 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i qua k\u1ef9 thu\u1eadt s\u1ed1.\u00a0L\u1ed9 tr\u00ecnh ph\u1ea7n l\u1edbn t\u1eadp trung v\u00e0o c\u1eadp nh\u1eadt v\u00e0 n\u00e2ng c\u1ea5p c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 k\u1ef9 v\u00e0 kh\u00e1c bi\u1ec7t.\u00a0Theo h\u1ea7u h\u1ebft c\u00e1c \u01b0\u1edbc t\u00ednh, 8 trong s\u1ed1 10 s\u00e1ng ki\u1ebfn \u200b\u200bchuy\u1ec3n \u0111\u1ed5i lo\u1ea1i n\u00e0y \u0111\u00e3 th\u1ea5t b\u1ea1i, \u0111\u00f4i khi m\u1ed9t c\u00e1ch ngo\u1ea1n m\u1ee5c.\u00a0V\u1eady, c\u00f3 chuy\u1ec7n g\u00ec v\u1eady?\u00a0Wipro Digital, McKinsey v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ra m\u1ed9t s\u1ed1 c\u01a1 ch\u1ebf t\u1ea1o sai l\u1ea7m, bao g\u1ed3m:<\/p>\n<ul>\n<li>Thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft v\u00e0 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1ec1 c\u00e1ch th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/li>\n<li>Thi\u1ebfu s\u1ef1 tham gia v\u00e0 h\u1ed7 tr\u1ee3 c\u1ee7a CEO<\/li>\n<li>Lo ng\u1ea1i t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o r\u1eb1ng d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a h\u1ecd l\u00e0 l\u00e3ng ph\u00ed th\u1eddi gian<\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c l\u1ee3i \u00edch ph\u1ee5 tr\u1ee3 ph\u00eda sau, trong khi vi\u1ec7c Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m, Ti\u1ebfp th\u1ecb v\u00e0 B\u00e1n h\u00e0ng nh\u1eadn th\u1ea5y \u00edt l\u1ee3i \u00edch nh\u1ea5t t\u1eeb c\u00e1c \u200b\u200b\u0111\u1ed5i m\u1edbi<\/li>\n<li>S\u1ee3 h\u00e3i v\u1ec1 s\u1ef1 ph\u1ee9c t\u1ea1p t\u1ed5ng th\u1ec3 c\u1ee7a \u0111\u1ed5i m\u1edbi \u200b\u200bv\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3<\/li>\n<li>Hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi gian COVID-19<\/li>\n<li>Nh\u1eadn th\u1ee9c r\u1eb1ng vi\u1ec7c \u0111\u1ed5i m\u1edbi \u200b\u200b\u0111\u01b0\u1ee3c c\u00e1ng \u0111\u00e1ng ho\u1eb7c l\u00e3nh \u0111\u1ea1o b\u1edfi b\u1ed9 ph\u1eadn IT (m\u00e0 kh\u00f4ng ph\u1ea3i b\u1edfi CMO ho\u1eb7c CDO)<\/li>\n<\/ul>\n<h3><strong>Cu\u1ed9c \u0111ua chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u01b0u ti\u00ean vi\u1ec7c &#8220;s\u1ed1 h\u00f3a&#8221; h\u01a1n v\u1ea5n \u0111\u1ec1 linh h\u1ed3n c\u1ee7a doanh nghi\u1ec7p, nh\u00e2n vi\u00ean<\/strong><\/h3>\n<p>B\u1ed9 khung v\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0y h\u00f4m qua \u0111\u00e3 b\u1ecb l\u1ee5i t\u1eaft v\u00ec n\u00f3 b\u1ecf l\u1ee1 c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a gi\u00e1 tr\u1ecb kinh doanh c\u1ed1t l\u00f5i, con ng\u01b0\u1eddi v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7.\u00a0C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1eb7t t\u1ea7m quan tr\u1ecdng qu\u00e1 l\u1edbn v\u00e0o k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n so v\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 con ng\u01b0\u1eddi, s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0m d\u1eabn h\u01b0\u1edbng \u0111\u1ec3 g\u1eafn k\u1ebft v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7.<\/p>\n<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u1ebfu kh\u00f4ng t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean, \u0111\u01a1n gi\u1ea3n s\u1ebd kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb trong m\u1eaft c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, ho\u1eb7c cung c\u1ea5p cho h\u1ecd m\u1ed9t m\u1ee5c \u0111\u00edch, h\u01b0\u1edbng \u0111i ho\u1eb7c m\u1ee5c ti\u00eau m\u00e0 h\u1ecd ho\u1eb7c to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0\u0110\u1ed1i v\u1edbi h\u1ecd, ch\u00fang c\u00f3 khuynh h\u01b0\u1edbng ch\u1ec9 l\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200bm\u1edbi nh\u1ea5t trong m\u1ed9t h\u00e0ng d\u00e0i c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bCNTT c\u00f3 chi ph\u00ed cao, g\u00e2y m\u1ea5t t\u1eadp trung, h\u1ee9a h\u1eb9n qu\u00e1 m\u1ee9c v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch kinh doanh th\u1ea5p.\u00a0\u0110\u1ec3 m\u01b0\u1ee3n th\u00f4ng \u0111i\u1ec7p &#8220;Why, How, What&#8221; c\u1ee7a Simon Sinek, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 nh\u1ea5n m\u1ea1nh qu\u00e1 nhi\u1ec1u v\u00e0o C\u00e1i g\u00ec (hi\u1ec7n \u0111\u1ea1i h\u00f3a) ch\u1ee9 kh\u00f4ng bao gi\u1edd n\u00f3i v\u1ec1 T\u1ea1i sao ho\u1eb7c Nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Khung h\u00ecnh t\u1ed1t h\u01a1n ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ef1 \u0111ang di\u1ec5n ra trong x\u00e3 h\u1ed9i tr\u01b0\u1edbc khi COVID-19 xu\u1ea5t hi\u1ec7n, c\u1ee5 th\u1ec3 l\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1ed1i quan h\u1ec7 gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau.\u00a0\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong c\u00e1c chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a v\u00e0 x\u00e3 h\u1ed9i, ch\u00fang ta, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng c\u00f4ng d\u00e2n k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u00e3 v\u1eefng ch\u1eafc tr\u00ean \u0111\u01b0\u1eddng tr\u1edf n\u00ean c\u00f3 quy\u1ec1n h\u01a1n v\u1edbi t\u01b0 c\u00e1ch c\u00e1 nh\u00e2n, t\u1ef1 ch\u1ee7 h\u01a1n v\u00e0 c\u0169ng k\u1ebft n\u1ed1i h\u01a1n.\u00a0K\u1ebft qu\u1ea3 l\u00e0, t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i xung quanh c\u00e1c m\u1ed1i quan h\u1ec7, trong m\u1ecdi b\u1ed1i c\u1ea3nh, \u0111\u1ec1u thay \u0111\u1ed5i, bao g\u1ed3m c\u1ea3 nh\u1eefng ti\u00eau chu\u1ea9n v\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8, nh\u00e0 tuy\u1ec3n d\u1ee5ng, th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 b\u00e1n l\u1ebb, c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c chuy\u00ean gia v\u00e0 nh\u00e2n v\u1eadt c\u00f3 th\u1ea9m quy\u1ec1n.<\/p>\n<p>Sau \u0111\u00f3, virus t\u1ea5n c\u00f4ng v\u00e0 nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00fac \u0111\u1ea9y v\u00e0 l\u00e0m ch\u00fang t\u0103ng t\u1ed1c.\u00a0V\u1edbi vi\u1ec7c t\u1ea1m ng\u1eebng ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u v\u00e0 c\u00e1c \u0111i\u1ec1u l\u1ec7nh v\u1ec1 n\u01a1i &#8220;\u1edf y\u00ean t\u1ea1i ch\u1ed7&#8221; l\u00e0 quy chu\u1ea9n m\u1edbi, v\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau c\u1ee7a h\u1ecd, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi th\u00edch \u0111\u00e1ng h\u01a1n bao gi\u1edd h\u1ebft.\u00a0\u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi &#8220;t\u1ea1i sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o&#8221; m\u00e0 n\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch c\u00e1c doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 ki\u1ec7n di\u1ec5n ra.<\/p>\n<p>\u01afu ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 ti\u00eau chu\u1ea9n m\u1edbi v\u00e0 khi m\u1ecdi ng\u01b0\u1eddi mua s\u1eafm v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 theo th\u1eddi gian, nh\u1eefng h\u00e0nh vi n\u00e0y s\u1ebd g\u1eafn b\u00f3 v\u00e0 ng\u00e0y c\u00e0ng gia t\u0103ng.\u00a0Gi\u1edd \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ph\u1ea3i h\u1ecdc c\u00e1ch \u0111\u1ec3 &#8220;s\u1ed1 h\u00f3a&#8221; trong cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd.\u00a0Nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ngay l\u1eadp t\u1ee9c \u0111\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0, \u1edf th\u1eddi \u0111i\u1ec3m m\u00e0 &#8220;working from home&#8221; ch\u01b0a l\u00e0 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o.\u00a0\u0110\u1ed3ng th\u1eddi, khi c\u00e1c c\u1eeda h\u00e0ng \u0111\u00f3ng c\u1eeda ho\u1eb7c b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 c\u00f4ng su\u1ea5t v\u00e0 lo s\u1ee3 d\u1ecbch b\u1ec7nh COVID-19 tr\u00e0n lan, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ed5 x\u00f4 \u0111\u1ebfn&#8230; chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi kh\u1ea3 thi.\u00a0McKinsey\u00a0\u01b0\u1edbc t\u00ednh\u00a0r\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1ea3i qua 10 n\u0103m t\u0103ng tr\u01b0\u1edfng ch\u1ec9 trong ba th\u00e1ng!<\/p>\n<p>Nh\u1eefng c\u00f4ng ty ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 cho nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1ch th\u1ee9c kinh doanh c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecb gi\u00e1n \u0111o\u1ea1n ch\u1ec9 sau m\u1ed9t \u0111\u00eam.\u00a0Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p thu\u1ea7n c\u00f4ng ngh\u1ec7 \u0111\u00e3 \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 ti\u00eau chu\u1ea9n m\u1edbi cho l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c.\u00a0Tr\u00f2 ch\u01a1i \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 n\u00f3 kh\u00f4ng bao gi\u1edd tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng nh\u01b0 ng\u00e0y h\u00f4m qua.<\/p>\n<p>Tuy nhi\u00ean, kh\u00f4ng ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1ecb gi\u00e1n \u0111o\u1ea1n.\u00a0C\u1ed1t l\u00f5i c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, c\u0169ng b\u1ecb ph\u00e1 v\u1ee1.\u00a0M\u1ecdi th\u1ee9 \u0111\u1ed9t nhi\u00ean tr\u1edf n\u00ean xa c\u00e1ch, mang t\u00ednh giao d\u1ecbch thu\u1ea7n t\u00fay v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c nh\u00e2n h\u00f3a \u0111\u1ec3 kh\u00f4i ph\u1ee5c c\u00e1c k\u1ebft n\u1ed1i v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7.<\/p>\n<h3>Kinh doanh l\u00e0 v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7, bi\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh n\u1ed7 l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi<\/h3>\n<p>\u0110\u1ec3\u00a0<em>t\u1ed3n t\u1ea1i<\/em>\u00a0trong th\u1eddi \u0111\u1ea1i k\u1ebft n\u1ed1i nhanh ch\u00f3ng ng\u00e0y nay, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i c\u00f3 ch\u1ee7 \u0111\u00edch h\u01a1n trong vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd.\u00a0\u0110\u1ec3\u00a0<em>ph\u00e1t tri\u1ec3n<\/em>\u00a0v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, h\u1ecd c\u0169ng c\u1ea7n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u00e1i nh\u00e2n b\u1ea3n c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i quan h\u1ec7, bao g\u1ed3m nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, \u0111\u01b0\u1ee3c t\u0103ng t\u1ed1c v\u00e0 khu\u1ebfch \u0111\u1ea1i b\u1edfi \u0111\u1ea1i d\u1ecbch, ti\u1ebfp t\u1ee5c kh\u01a1i d\u1eady nh\u1eefng h\u00e0nh vi, t\u00ecnh c\u1ea3m v\u00e0 ti\u00eau chu\u1ea9n m\u1edbi.\u00a0\u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c m\u1ed1i quan h\u1ec7 g\u1eb7p r\u1ee7i ro khi m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m h\u1ecd t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch COVID-19, ph\u1ea1m vi c\u1ee7a s\u1ef1 gi\u00e1n \u0111o\u1ea1n h\u00e0nh vi \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y r\u00f5 r\u00e0ng.<\/p>\n<p>Nh\u1eefng th\u1ee9 t\u1ea7m th\u01b0\u1eddng nh\u01b0 duy\u1ec7t Internet, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c ph\u00e1t tr\u1ef1c tuy\u1ebfn video, \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bkh\u1ed1i l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng l\u1edbn h\u01a1n tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch v\u1edbi h\u00e0ng lo\u1ea1t ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n b\u00ecnh th\u01b0\u1eddng (l\u1ea7n l\u01b0\u1ee3t l\u00e0 54%, 45% v\u00e0 45%).<\/p>\n<p>V\u00ed d\u1ee5: trong m\u1ed9t \u1ea3nh ch\u1ee5p nhanh (snapshot) t\u1eeb th\u00e1ng 5 \u0111\u1ebfn th\u00e1ng 8 n\u0103m 2020,\u00a0Salesforce \u0111\u00e3\u00a0n\u00eau b\u1eadt t\u00e1c \u0111\u1ed9ng c\u1ee7a COVID \u0111\u1ed1i v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a con ng\u01b0\u1eddi v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<figure style=\"width: 1065px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2020\/08\/tgmc-blog-5f44cb89851ea.png\" alt=\"ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng-nghi\u00ean c\u1ee9u-lo\u1ea1t-l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng-nghi\u00ean c\u1ee9u-ho\u1ea1t c\u1ea3nh-c\u00f4ng c\u1ed9ng-2.png\" width=\"1065\" height=\"440\" \/><figcaption class=\"wp-caption-text\">Lo\u1ea1t b\u00e0i nghi\u00ean c\u1ee9u v\u1ec1 \u1ea3nh ch\u1ee5p nhanh c\u1ee7a Salesforce: Th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u0111ang \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 thay \u0111\u1ed5i. SalesForce<\/figcaption><\/figure>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng kinh doanh trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch?\u00a0Salesforce \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u00e1c m\u1ed1i quan h\u1ec7.<\/p>\n<figure style=\"width: 1011px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2020\/08\/tgmc-blog-5f44cb8c730f9.png\" alt=\"ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng-nghi\u00ean c\u1ee9u-lo\u1ea1t-l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng-nghi\u00ean c\u1ee9u-tableau-public.png\" width=\"1011\" height=\"529\" \/><figcaption class=\"wp-caption-text\">Lo\u1ea1t b\u00e0i nghi\u00ean c\u1ee9u v\u1ec1 \u1ea3nh ch\u1ee5p nhanh c\u1ee7a Salesforce: Th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u0111ang \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 thay \u0111\u1ed5i.\u00a0SalesForce<\/figcaption><\/figure>\n<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi li\u1ec7u h\u1ecd c\u00f3 k\u1ef3 v\u1ecdng doanh nghi\u1ec7p l\u00e0m \u0111\u00fang hay kh\u00f4ng, 1\/3 kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng doanh nghi\u1ec7p.\u00a0H\u01a1n m\u1ed9t ph\u1ea7n ba kh\u00f4ng tin r\u1eb1ng c\u00e1c doanh nghi\u1ec7p \u0111ang l\u00e0m \u0111\u1ee7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, 36% cho r\u1eb1ng c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bx\u00e3 h\u1ed9i c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 h\u1eddi h\u1ee3t.\u00a0V\u00e0 g\u1ea7n m\u1ed9t n\u1eeda (42%) tin r\u1eb1ng c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u01b0 l\u1ee3i trong th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n<h3><strong>DX + RTx mang l\u00fd do c\u1ee7a n\u00f3 \u0111\u1ebfn v\u1edbi C\u00f4ng ngh\u1ec7 v\u00e0 S\u1ef1 chuy\u1ec3n \u0111\u1ed5i &#8211; M\u1ee5c \u0111\u00edch l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m<\/strong><\/h3>\n<p>\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00f3 nhi\u1ec1u x\u00e1o tr\u1ed9n, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 thay \u0111\u1ed5i t\u00edch c\u1ef1c v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 \u1edf trung t\u00e2m c\u1ee7a s\u1ef1 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Do \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00ean t\u1eadp trung n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a h\u1ecd v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u1ed1i quan h\u1ec7, \u0111\u1eb7t RTx v\u00e0o c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi th\u1ee9, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ba kh\u00eda c\u1ea1nh sau \u0111\u00e2y c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, v\u1ec1 vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c\u00a0<strong>s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>\u00a0v\u00e0 th\u00fac \u0111\u1ea9y\u00a0<strong>s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/strong>.\u00a0Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c m\u00e0 h\u1ecd kinh doanh.\u00a0COVID-19 ch\u1ec9 l\u00e0m cho th\u1ef1c t\u1ebf n\u00e0y tr\u1edf n\u00ean s\u00e2u s\u1eafc h\u01a1n.\u00a0Nh\u01b0ng khi h\u1ecd tin t\u01b0\u1edfng v\u00e0 ho\u00e0n to\u00e0n t\u01b0\u01a1ng t\u00e1c, h\u1ecd mua th\u01b0\u1eddng xuy\u00ean h\u01a1n 90%, chi ti\u00eau nhi\u1ec1u h\u01a1n 60% v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n l\u00f2ng trung th\u00e0nh \u0111\u1ed9c quy\u1ec1n cao h\u01a1n g\u1ea5p 5 l\u1ea7n (Rosetta Consulting, 2015).<\/p>\n<p>Th\u1ee9 hai,\u00a0<strong>s\u1ed1ng theo gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd<\/strong>.\u00a080% kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean tin r\u1eb1ng c\u00e1c doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mu\u1ed1n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi h\u1ecd h\u01a1n so v\u1edbi nh\u1eefng doanh nghi\u1ec7p thu\u1ea7n t\u00fay ho\u1ea1t \u0111\u1ed9ng v\u00ec l\u1ee3i nhu\u1eadn.\u00a0N\u1ebfu \u0111\u00e3 t\u1eebng c\u00f3 th\u1eddi gian \u0111\u1ec3 ch\u1ee9ng minh m\u1ee5c \u0111\u00edch, th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 n\u00f3.\u00a0H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t ph\u1ea7n ba kh\u00e1ch h\u00e0ng kh\u00f4ng tin r\u1eb1ng doanh nghi\u1ec7p s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn, 36% c\u1ea3m th\u1ea5y r\u1eb1ng c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bx\u00e3 h\u1ed9i l\u00e0 h\u1eddi h\u1ee3t v\u00e0 42% c\u1ea3m th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p \u0111ang th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u01b0 l\u1ee3i.\u00a0Sau \u0111\u00f3, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00e1c t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng theo m\u1ee5c \u0111\u00edch ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n S&amp;P 500 303% (S\u1ef1 kh\u00e1c bi\u1ec7t s\u00e1ng t\u1ea1o c\u1ee7a IDEO).<\/p>\n<p>Th\u1ee9 ba, v\u1ec1\u00a0<strong>vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i<\/strong>\u00a0kh\u00f4ng ch\u1ec9 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, nh\u00e2n vi\u00ean, c\u00e1c b\u00ean li\u00ean quan kh\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd.\u00a0Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i hay c\u00f2n g\u1ecdi l\u00e0 h\u1ec7 sinh th\u00e1i t\u1ea1o ra s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay.\u00a0B\u1ea3y trong s\u1ed1 12 c\u00f4ng ty l\u1edbn nh\u1ea5t theo gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng &#8211; Alibaba, Alphabet (Google), Amazon, Apple, Facebook, Microsoft v\u00e0 Tencent &#8211; l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i trong h\u1ec7 sinh th\u00e1i (McKinsey Quarterly, th\u00e1ng 1 n\u0103m 2018 &#8220;Why Digital Strategies Fail&#8221;).<\/p>\n<p>Ngay c\u1ea3 tr\u01b0\u1edbc khi x\u1ea3y ra \u0111\u1ea1i d\u1ecbch, ba ti\u00eau \u0111i\u1ec3m n\u00e0y \u0111\u00e3 n\u00f3i r\u00f5 t\u1ea7m quan tr\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c t\u1eadp trung chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 RTx v\u00e0o xung quanh con ng\u01b0\u1eddi v\u00e0 n\u00e2ng cao \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u1ed1i quan h\u1ec7, do \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p P2P (gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi).<\/p>\n<p>Vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac chuy\u1ec3n \u0111\u1ed5i s\u1ed1 xung quanh c\u00e1c m\u1ed1i quan h\u1ec7 mang t\u00ednh bao tr\u00f9m v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch h\u01a1n v\u00ec n\u00f3 bao h\u00e0m t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u1eb7t con ng\u01b0\u1eddi v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a con ng\u01b0\u1eddi l\u00ean h\u00e0ng \u0111\u1ea7u.\u00a0C\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c v\u00e0 c\u0169ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c v\u00e0 h\u1ec7 sinh th\u00e1i kinh doanh.\u00a0COVID-19 ch\u1ec9 ph\u00f3ng \u0111\u1ea1i nhu c\u1ea7u v\u00e0 c\u01a1 h\u1ed9i.\u00a0B\u1eb1ng c\u00e1ch chuy\u1ec3n tr\u1ecdng t\u00e2m c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ra kh\u1ecfi c\u00e1c th\u1ef1c th\u1ec3 nh\u01b0 kinh doanh, c\u00f4ng ngh\u1ec7, con ng\u01b0\u1eddi ho\u1eb7c th\u1eadm ch\u00ed v\u0103n h\u00f3a, v\u00e0 thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o c\u00e1c k\u1ebft n\u1ed1i gi\u1eefa ch\u00fang, n\u00f3 tr\u00e1nh \u0111\u01b0\u1ee3c h\u00e0m \u00fd r\u1eb1ng ch\u00fang b\u1ecb l\u1ed7i b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 ho\u1eb7c \u0111\u1ed5 l\u1ed7i cho t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i v\u00e0 do \u0111\u00f3 ch\u00fang , c\u1ea7n \u0111\u01b0\u1ee3c s\u1eeda ho\u1eb7c thay \u0111\u1ed5i.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n c\u00e1ch th\u1ee9c kinh doanh c\u1ee7a h\u1ecd, v\u00e0 ti\u1ec1n \u0111\u1eb7t c\u1ecdc ch\u01b0a bao gi\u1edd cao h\u01a1n.\u00a0N\u1ebfu h\u1ecd th\u00e0nh c\u00f4ng, h\u1ecd ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi c\u1ea3 th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 m\u1ed9t th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp l\u1ea1i ho\u00e0n to\u00e0n b\u1edfi coronavirus.\u00a0Nh\u01b0ng nh\u1eefng ng\u00f4i sao trong b\u1ea5t k\u1ef3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i kinh doanh \u0111\u01b0\u01a1ng \u0111\u1ea1i n\u00e0o l\u00e0 con ng\u01b0\u1eddi, v\u00e0 \u0111i\u1ec1u th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n th\u00e2n con ng\u01b0\u1eddi m\u00e0 l\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa h\u1ecd.\u00a0C\u00e1c c\u00f4ng ty ph\u1ea3i h\u00ecnh dung l\u1ea1i v\u00e0 t\u1eadp trung l\u1ea1i c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bchuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 bao g\u1ed3m c\u1ea3 RTx, m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u1eb7t s\u1ef1 hi\u1ec3u bi\u1ebft, h\u00e0nh vi, nguy\u1ec7n v\u1ecdng v\u00e0 k\u1ebft n\u1ed1i c\u1ee7a con ng\u01b0\u1eddi l\u00e0m &#8220;l\u00fd do&#8221; trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n<p>B\u1eb1ng c\u00e1ch \u0111\u1eb7t con ng\u01b0\u1eddi v\u00e0 RTx \u1edf trung t\u00e2m c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1, sau \u0111\u00f3 ch\u00fang ta c\u00f3 th\u1ec3 h\u00ecnh dung &#8220;c\u00e1ch&#8221; ti\u1ebfn l\u00ean tr\u00ean m\u1ed9t l\u1ed9 tr\u00ecnh c\u00f3 m\u1ee5c \u0111\u00edch h\u01a1n \u0111\u1ec3 thay \u0111\u1ed5i v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u00f3a (What).\u00a0C\u00f4ng ngh\u1ec7 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 h\u1ed7 tr\u1ee3 quan tr\u1ecdng nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh.\u00a0V\u00e0 \u0111\u00f3 l\u00e0 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 c\u1ee7a cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0 m\u00e0 l\u00e0 ch\u00ednh cu\u1ed9c s\u1ed1ng.\u00a0V\u1ec1 m\u1eb7t n\u00e0y, c\u00f3 l\u1ebd \u0111\u1ea1i d\u1ecbch l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\n<p><em>Theo<\/em> ZDnet<\/p>\n<div>____<br \/><b>B\u00e0i vi\u1ebft li\u00ean 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c&#7911;a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[331,172],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tong-hop","tag-covid-19","tag-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ea5t b\u1ea1i, h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c thay \u0111\u1ed5i, kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 giao d\u1ecbch - Blog | TheGioiMayChu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegioimaychu.vn\/blog\/tong-hop\/khi-chuyen-doi-so-that-bai-hay-tim-hieu-ve-ly-do-va-cach-thuc-thay-doi-khong-chi-ve-cong-nghe-va-giao-dich-p6489\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ea5t b\u1ea1i, h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c thay \u0111\u1ed5i, kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 giao d\u1ecbch - Blog | TheGioiMayChu\" \/>\n<meta name=\"twitter:description\" content=\"Trong th&#7901;i &#273;&#7841;i k&#7929; thu&#7853;t s&#7889; v&agrave; gi&aacute;n &#273;o&#7841;n do &#273;&#7841;i d&#7883;ch, vi&#7879;c nh&#7845;n m&#7841;nh t&iacute;nh nh&acirc;n v&#259;n c&#7911;a s&#7921; thay &#273;&#7893;i s&#7869; mang l&#7841;i cho chuy&#7875;n &#273;&#7893;i s&#7889; m&#7897;t m&#7909;c &#273;&iacute;ch.&nbsp;&#272;&#7875; th&agrave;nh c&ocirc;ng, chuy&#7875;n &#273;&#7893;i s&#7889; 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