{"id":4972,"date":"2020-04-01T08:01:44","date_gmt":"2020-04-01T08:01:44","guid":{"rendered":"https:\/\/www.thegioimaychu.vn\/blog\/?p=4972"},"modified":"2020-04-01T08:06:58","modified_gmt":"2020-04-01T08:06:58","slug":"sau-q1-2020-chuyen-doi-so-khong-con-la-lua-chon-nua","status":"publish","type":"post","link":"https:\/\/thegioimaychu.vn\/blog\/tong-hop\/sau-q1-2020-chuyen-doi-so-khong-con-la-lua-chon-nua-p4972\/","title":{"rendered":"Sau Q1 2020, Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn n\u1eefa"},"content":{"rendered":"<style>.iblink{color:#975!important;}.iblink:hover{color:orange!important;}<\/style><p><em>T\u1ea1i sao b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 quay l\u1ea1i kinh doanh nh\u01b0 c\u00e1ch c\u0169?<\/em><\/p>\n<p>C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ea7y b\u1ea5t ng\u1edd trong ba th\u00e1ng \u0111\u1ea7u n\u0103m 2020 \u0111\u00e3 d\u1ea1y cho c\u00e1c CEO, CRO v\u00e0 CMO r\u1eb1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 cho b\u00ean B\u00e1n h\u00e0ng v\u00e0 Ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t cu\u1ed9c d\u1ea1o ch\u01a1i hay d\u00e0nh cho c\u00e1c t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u.\u00a0Khi \u0111i\u1ec1u kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u00e3 x\u1ea3y ra, v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n truy\u1ec1n th\u1ed1ng b\u1ecb \u0111\u00f3ng c\u1eeda theo ngh\u0129a \u0111en, s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 b\u1ecb \u0111e d\u1ecda.<\/p>\n<p>T\u1ea1i sao l\u1ea1i th\u1ebf n\u00e0y?\u00a0T\u1ea1i sao n\u00f3 l\u1ea1i r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 suy ngh\u0129 l\u1ea1i m\u1ecdi th\u1ee9 v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng ty truy\u1ec1n \u0111\u1ea1t d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd?\u00a0C\u00e2u tr\u1ea3 l\u1eddi l\u00e0, ngay c\u1ea3 tr\u01b0\u1edbc khi c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i b\u1ecb h\u1ee7y b\u1ecf, c\u00e1c cu\u1ed9c h\u1ecdp b\u00e1n h\u00e0ng b\u1ecb ho\u00e3n l\u1ea1i v\u00e0 vi\u1ec7c \u0111i l\u1ea1i g\u1ea7n nh\u01b0 b\u1ecb phong t\u1ecfa, doanh nghi\u1ec7p to\u00e0n c\u1ea7u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ti\u1ec1m \u1ea9n trong truy\u1ec1n th\u00f4ng.\u00a0L\u00fd do s\u1ed1 m\u1ed9t khi\u1ebfn c\u00e1c c\u00f4ng ty B2B to\u00e0n c\u1ea7u m\u1ea5t c\u00e1c giao d\u1ecbch m\u00e0 h\u1ecd \u0111\u00e1ng l\u1ebd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, theo Sirius Decutions, l\u00e0 do\u00a0<em>kh\u00f4ng th\u1ec3 truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1c gi\u00e1 tr\u1ecb t\u1ea1o ra t\u00ednh c\u1ea1nh tranh<\/em>.\u00a0H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ea5n \u0111\u1ec1 n\u00e0y t\u1ed3i t\u1ec7 \u0111\u1ebfn m\u1ee9c n\u00e0o khi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 g\u1eb7p nhau tr\u1ef1c ti\u1ebfp.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2020\/04\/tgmc-blog-5e84129a4a8ae.jpg\" alt=\"Gavin Finn\" \/><\/p>\n<p>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \u1edf h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty l\u1edbn \u0111\u00e3 d\u1ecbch chuy\u1ec3n ch\u1eadm ch\u1ea1p trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.\u00a0Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh trong c\u00e1c cu\u1ed9c h\u1ecdp l\u00e0m c\u00f4ng c\u1ee5 li\u00ean l\u1ea1c m\u1eb7c \u0111\u1ecbnh, cho d\u00f9 c\u00f3 10 ng\u01b0\u1eddi trong ph\u00f2ng hay tham gia m\u1ed9t \u0111\u1ed1i m\u1ed9t.\u00a0Ti\u1ebfn b\u1ed9 l\u1edbn c\u1ee7a h\u1ecd trong c\u00f4ng ngh\u1ec7 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c slide tr\u00ecnh b\u00e0y, video ho\u1eb7c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o g\u1ea7n nh\u1ea5t \u0111\u1ec3 h\u1ecd s\u1eed d\u1ee5ng.\u00a0T\u01b0\u01a1ng t\u1ef1, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c trang web v\u00e0 phi\u00ean b\u1ea3n \u0111i\u1ec7n t\u1eed t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd v\u00e0 s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i c\u00e1c video \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p.\u00a0M\u1eabu s\u1ed1 chung trong t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 kh\u00e1ch h\u00e0ng \u0111ang th\u1ee5 \u0111\u1ed9ng\u00a0<em>xem<\/em>\u00a0ch\u1ee9 kh\u00f4ng ph\u1ea3i\u00a0<em>tham gia \/ t\u01b0\u01a1ng t\u00e1c<\/em> m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.<\/p>\n<h3>T\u01b0\u01a1ng lai c\u1ee7a s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng B2B<\/h3>\n<p>Ng\u00e0y nay, khi ch\u00fang t\u00f4i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh v\u00e0 sau \u0111\u00f3 hi\u1ec3n th\u1ecb c\u00f9ng m\u1ed9t b\u1ea3n tr\u00ecnh b\u00e0y ho\u1eb7c video tr\u00ecnh chi\u1ebfu t\u0129nh, n\u00f3 th\u1eadm ch\u00ed c\u00f2n k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang ng\u1ed3i trong ph\u00f2ng h\u1ed9i th\u1ea3o l\u1eafng nghe l\u1eddi rao h\u00e0ng.\u00a0Tr\u00ean m\u00e1y t\u00ednh, khi l\u00e0m vi\u1ec7c t\u1eeb v\u0103n ph\u00f2ng t\u1ea1i nh\u00e0, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u00eam r\u1ea5t nhi\u1ec1u phi\u1ec1n nhi\u1ec5u ngay tr\u00ean m\u00e0n h\u00ecnh (kh\u00f4ng k\u1ec3 \u0111\u1ebfn tr\u1ebb em v\u00e0 th\u00fa c\u01b0ng \u1edf ph\u00eda sau).<\/p>\n<p>\u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec vi\u1ec7c\u00a0<em>s\u1ed1 h\u00f3a<\/em>\u00a0c\u00e1c quy tr\u00ecnh truy\u1ec1n th\u1ed1ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.\u00a0Ch\u00fang ta c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 theo m\u1ed9t c\u00e1ch kh\u00e1c v\u00e0 t\u1ed1t h\u01a1n, v\u00e0 \u0111\u00f3\u00a0l\u00e0 t\u1ea5t c\u1ea3\u00a0nh\u1eefng g\u00ec v\u1ec1\u00a0<em>chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 (digital transformation)<\/em>.<\/p>\n<p>Bain v\u00e0 Deloitte \u0111\u00e3 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0\u00a0<em>s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng<\/em>.\u00a0Khoa h\u1ecdc nh\u1eadn th\u1ee9c \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i k\u1ebft n\u1ed1i theo ba c\u00e1ch: v\u1edbi th\u00f4ng tin li\u00ean quan (k\u1ebft n\u1ed1i tr\u00ed tu\u1ec7), t\u01b0\u01a1ng t\u00e1c \u0111a ph\u01b0\u01a1ng ti\u1ec7n (ch\u1ea1m, gi\u1ecdng n\u00f3i, th\u1ecb gi\u00e1c, v.v.) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac (n\u00f3 ph\u1ea3i vui, ng\u1ea1c nhi\u00ean, v.v&#8230;)<\/p>\n<h3>Digital-first, m\u1ed9t &#8220;\u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng&#8221; m\u1edbi<\/h3>\n<p>Trong th\u1ebf gi\u1edbi digital-first (\u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1) m\u1edbi (v\u00e0 l\u00e2u d\u00e0i) n\u00e0y, c\u00e1c c\u00f4ng c\u1ee5 ch\u1ec9 k\u1ebft n\u1ed1i ch\u00fang ta v\u1edbi nhau th\u00f4i l\u00e0 kh\u00f4ng \u0111\u1ee7.\u00a0M\u00f4 h\u00ecnh ph\u1ea3i \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo d\u00f5i \/ l\u1eafng nghe th\u1ee5 \u0111\u1ed9ng, sang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.\u00a0Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c trong \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o v\u1ecb tr\u00ed &#8220;ng\u01b0\u1eddi l\u00e1i xe&#8221; \u0111\u1ec3 gi\u00fap (a) t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, (b) mang l\u1ea1i s\u1ef1 g\u1eafn k\u1ebft th\u1ef1c s\u1ef1 v\u00e0 (c) d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng duy tr\u00ec b\u1ed9 nh\u1edb cao h\u01a1n nhi\u1ec1u (c\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng li\u00ean l\u1ea1c tr\u1edf l\u1ea1i c\u00f3 th\u1ec3 t\u0103ng t\u1edbi 75%).<\/p>\n<p>Kaon Interactive\u00a0\u0111\u00e3 gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 t\u1ea7m nh\u00ecn (nh\u01b0 Thermo Fisher Khoa h\u1ecdc, Amazon Web Services v\u00e0 IBM) thay th\u1ebf c\u00e1c n\u1ec1n t\u1ea3ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd (to\u00e0n c\u1ea7u, d\u1ef1 ph\u00f2ng, d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, thi\u1ebft b\u1ecb v\u00e0 \u0111\u1ecba \u0111i\u1ec3m), chuy\u1ec3n sang t\u1ea5t c\u1ea3 c\u00e1c s\u1ef1 ki\u1ec7n \/ tham gia \u1ea3o li\u1ec1n m\u1ea1ch cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.\u00a0Khi c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i b\u1ecb h\u1ee7y do \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u, c\u00e1c c\u00f4ng ty n\u00e0y ch\u1ec9 c\u1ea7n l\u1ea5y kinh nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 cung c\u1ea5p c\u00e1c h\u1ed9i ngh\u1ecb kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c.\u00a0C\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c n\u00e0y trong c\u00e1c cu\u1ed9c h\u1ecdp \u1ea3o m\u1ed9t \u0111\u1ed1i m\u1ed9t v\u00e0 c\u00f3 th\u1ec3 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 h\u01a1n gi\u00e1 tr\u1ecb c\u1ea1nh tranh kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd.<\/p>\n<p>B\u00e2y gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac \u0111\u1ec3 r\u00fat lui tr\u1edf l\u1ea1i v\u1edbi c\u00e1ch b\u00e1n h\u00e0ng c\u0169.\u00a0B\u00e2y gi\u1edd l\u00e0 th\u1eddi gian cho s\u1ef1 d\u1eabn \u0111\u1ea7u t\u00e1o b\u1ea1o trong b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb.\u00a0Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c v\u00e0 c\u1ea7n th\u1ef1c hi\u1ec7n ngay l\u1eadp t\u1ee9c.<\/p>\n<p><em>Theo<\/em> Forbes<\/p>\n<div>____<br \/><b>B\u00e0i vi\u1ebft li\u00ean quan<\/b><\/div>\n<ul>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=13633\">Top 10 xu h\u01b0\u1edbng IT doanh nghi\u1ec7p n\u1ed5i b\u1eadt<\/a><\/li>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=3994\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1: Th\u1ee9 c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 t\u1eeb Kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i C\u00f4ng ngh\u1ec7<\/a><\/li>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=10340\">4 T\u1ea7ng c\u1ee7a Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a><\/li>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=10276\">C\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 th\u00fac \u0111\u1ea9y hi\u1ec7n \u0111\u1ea1i h\u00f3a ERP<\/a><\/li>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=10167\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ed1 h\u00f3a, v\u1eadn d\u1ee5ng s\u1ed1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=8277\">Infographic: T\u1ed5ng quan v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T&#7841;i sao b&aacute;n h&agrave;ng v&agrave; ti&#7871;p th&#7883; kh&ocirc;ng th&#7875; quay l&#7841;i kinh doanh nh&#432; c&aacute;ch c&#361;? 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