{"id":10598,"date":"2021-11-03T03:33:21","date_gmt":"2021-11-03T03:33:21","guid":{"rendered":"https:\/\/www.thegioimaychu.vn\/blog\/?p=10598"},"modified":"2021-11-04T01:23:36","modified_gmt":"2021-11-04T01:23:36","slug":"dam-tong-quan-ve-he-thong-quan-ly-tai-san-so","status":"publish","type":"post","link":"https:\/\/thegioimaychu.vn\/blog\/tong-hop\/dam-tong-quan-ve-he-thong-quan-ly-tai-san-so-p10598\/","title":{"rendered":"DAM &#8211; T\u1ed5ng quan v\u1ec1 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1"},"content":{"rendered":"<style>.iblink{color:#975!important;}.iblink:hover{color:orange!important;}<\/style><p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n r\u1ea5t nhi\u1ec1u (th\u1ef1c s\u1ef1 l\u00e0\u00a0r\u1ea5t r\u1ea5t nhi\u1ec1u!) n\u1ed9i dung s\u1ed1.\u00a0H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, video, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u,v.v&#8230; &#8211; kh\u00f4ng \u00edt c\u00e1c lo\u1ea1i n\u1ed9i dung m\u00e0 c\u00e1c c\u00f4ng ty d\u1ef1a v\u00e0o \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea3 tr\u1ef1c tuy\u1ebfn l\u1eabn ngo\u1ea1i tuy\u1ebfn c\u1ee7a h\u1ecd.\u00a0Tuy nhi\u00ean, c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn.\u00a0Vi\u1ec7c qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c t\u1ec7p n\u00e0y, c\u00f9ng v\u1edbi c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u00fang, r\u1ea5t kh\u00f3 kh\u0103n n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1 h\u1eefu hi\u1ec7u &#8211; <strong>Digital Asset Management<\/strong> (DAM).<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd b\u00e0n k\u1ef9 v\u1ec1 nh\u1eefng g\u00ec DAM \u0111\u00f2i h\u1ecfi v\u00e0 c\u00e1ch th\u1ee9c n\u00f3 h\u1ed7 tr\u1ee3 nhi\u1ec1u c\u00f4ng ty, ng\u00e0nh ngh\u1ec1 v\u00e0 vai tr\u00f2 khai th\u00e1c s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u01a1n v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<h3>M\u1ee5c l\u1ee5c<\/h3>\n<table>\n<tbody>\n<tr>\n<td><a href=\"#ss1\">DAM l\u00e0 g\u00ec?<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#ss2\">T\u00e0i s\u1ea3n s\u1ed1 l\u00e0 g\u00ec?<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#ss3\">Ai c\u1ea7n DAM?<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#ss4\">C\u00e1ch ng\u00e0nh s\u1eed d\u1ee5ng DAM<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#ss5\">L\u1ee3i \u00edch c\u1ee7a DAM<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#ss6\">Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#ss7\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"ss1\">DAM l\u00e0 g\u00ec?<\/h2>\n<p>Qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1 (Digital Asset Management, DAM)\u00a0l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd, t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n.\u00a0Ph\u1ea7n m\u1ec1m DAM cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n th\u01b0 vi\u1ec7n \u1ea3nh, video, \u0111\u1ed3 h\u1ecda, PDF, m\u1eabu v\u00e0 n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 s\u1eb5n s\u00e0ng tri\u1ec3n khai.<\/p>\n<p>DAM b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng n\u0103m 1990 c\u00f9ng v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a Internet v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a ti\u1ebfp th\u1ecb s\u1ed1.\u00a0Khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ea5p nh\u1eadn k\u1ef9 thu\u1eadt s\u1ed1\/internet nh\u01b0 m\u1ed9t k\u00eanh kh\u1ea3 thi v\u00e0 sinh l\u1ee3i, kh\u00f4ng l\u00e2u tr\u01b0\u1edbc khi h\u1ecd c\u1ea7n ng\u00e0y c\u00e0ng nhi\u1ec1u n\u1ed9i dung s\u1ed1 \u0111\u1ec3 giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi xem, \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ecbnh v\u1ecb l\u1ea1i kh\u1ea3 n\u0103ng cung c\u1ea5p tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<p>Kh\u1ed1i l\u01b0\u1ee3ng n\u1ed9i dung \u0111\u00e3 t\u0103ng l\u00ean r\u1ea5t nhi\u1ec1u.\u00a0V\u00e0 ngay sau \u0111\u00f3, c\u00e1c c\u00f4ng ty \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 l\u01b0u gi\u1eef c\u00e1c th\u01b0 vi\u1ec7n h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u1ed3 h\u1ecda l\u1edbn c\u1ee7a h\u1ecd.\u00a0Thi\u1ebft b\u1ecb c\u00e1 nh\u00e2n, th\u01b0 m\u1ee5c \u1ed5 \u0111\u0129a chia s\u1ebb l\u1ed9n x\u1ed9n, \u1ed5 c\u1ee9ng ng\u1eabu nhi\u00ean, \u0111\u0129a CD, b\u1ea1n c\u00f3 th\u1ec3 v\u00ed d\u1ee5 th\u00eam&#8230; &#8211; n\u1ed9i dung n\u1eb1m \u1edf kh\u1eafp m\u1ecdi n\u01a1i.\u00a0Do \u0111\u00f3, c\u00e1c team marketing \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a h\u1ecd cho c\u00e1c bu\u1ed5i ra m\u1eaft s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng \u200b\u200bkinh doanh quan tr\u1ecdng kh\u00e1c.<\/p>\r\n\t\t\t\t<div class=\"tgmcad hor\" style=\"text-align:center;margin:30px 0; padding: 10px 0; border-radius:5px; border-top:solid 1px #ccc; border-bottom:solid 1px #ccc; \">\r\n\t\t\t\t<a href=\"https:\/\/thegioimaychu.vn\/solution\/enterprise-storage\/cloudian-enterprise-object-storage-p3713\/\"><img decoding=\"async\" alt=\"Gi\u1ea3i ph\u00e1p \u1ea3o h\u00f3a h\u1ea1 t\u1ea7ng l\u01b0u tr\u1eef\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2022\/08\/cloudian-s3-storage-banner.png\" \/><\/a>\r\n\t\t\t\t<\/div>\n<p>M\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thay \u0111\u1ed5i.\u00a0V\u00ec th\u1ebf, nh\u1eefng h\u00e3ng ti\u00ean phong v\u1ec1 DAM \u0111\u00e3 nghi\u00ean c\u1ee9u c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3n l\u00fd th\u00f4ng tin \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c th\u1ee7 th\u01b0 v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n.\u00a0V\u00e0 c\u00e1c tr\u1ecdng t\u00e2m m\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p DAM nh\u1eafm v\u00e0o s\u1ebd xoay quanh c\u00e1c v\u1ea5n \u0111\u1ec1:<\/p>\n<p><strong>T\u1eadp trung<\/strong>\u00a0c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm<\/p>\n<p><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong>\u00a0c\u00e1c quy tr\u00ecnh t\u1ed1n th\u1eddi gian nh\u01b0 g\u1eafn th\u1ebb metadata v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/p>\n<p><strong>C\u1ed9ng t\u00e1c<\/strong>\u00a0trong vi\u1ec7c t\u1ea1o n\u1ed9i dung, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00ea duy\u1ec7t<\/p>\n<p><strong>Chia s\u1ebb<\/strong>\u00a0t\u00e0i s\u1ea3n th\u00f4ng qua c\u00e1c\u00a0c\u1ed5ng\u00a0t\u1ef1 ph\u1ee5c v\u1ee5<\/p>\n<p><strong>Ph\u00e2n t\u00edch<\/strong>\u00a0hi\u1ec7u su\u1ea5t v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung<\/p>\n<p><strong>T\u00e1i s\u1eed d\u1ee5ng<\/strong>\u00a0t\u00e0i s\u1ea3n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/p>\n<p><strong>B\u1ea3o v\u1ec7<\/strong>\u00a0th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi s\u1ef1 xung \u0111\u1ed9t v\u00e0 vi ph\u1ea1m b\u1ea3n quy\u1ec1n h\u00ecnh \u1ea3nh<\/p>\n<p><strong>T\u00edch h\u1ee3p<\/strong>\u00a0c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb (martech) v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng h\u01b0\u1edbng n\u1ed9i dung<\/p>\n<h2 id=\"ss2\">T\u00e0i s\u1ea3n s\u1ed1 l\u00e0 g\u00ec?<\/h2>\n<p>M\u1ed9t\u00a0t\u00e0i s\u1ea3n s\u1ed1\u00a0l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong m\u1ed9t \u0111\u1ecbnh d\u1ea1ng file k\u1ef9 thu\u1eadt s\u1ed1.\u00a0T\u00e0i s\u1ea3n s\u1ed1 bao g\u1ed3m h\u00ecnh \u1ea3nh, video, file \u0111\u1ed3 h\u1ecda, font, \u0111o\u1ea1n \u00e2m thanh, b\u1ea3n tr\u00ecnh b\u00e0y, t\u00e0i li\u1ec7u v\u00e0 n\u1ed9i dung kh\u00e1c cung c\u1ea5p gi\u00e1 tr\u1ecb cho c\u00f4ng ty s\u1edf h\u1eefu ho\u1eb7c c\u00f3 quy\u1ec1n s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<p>C\u00e1c c\u00f4ng ty, \u0111\u01a1n v\u1ecb s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n s\u1ed1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 c\u00e1c \u00fd t\u01b0\u1edfng \u200b\u200bti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a h\u1ecd.\u00a0T\u00e0i s\u1ea3n s\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh v\u00e0 h\u1ed7 tr\u1ee3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, truy\u1ec1n \u0111\u1ea1t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0 h\u00ecnh th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2 id=\"ss3\">Ai c\u1ea7n \u0111\u1ebfn DAM?<\/h2>\n<p>C\u00e1c t\u1ed5 ch\u1ee9c thu\u1ed9c m\u1ecdi h\u00ecnh th\u1ee9c v\u00e0 quy m\u00f4 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c \u00e1p d\u1ee5ng DAM \u0111\u1ec3 gi\u00fap h\u1ecd t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o v\u1ec7 vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung c\u1ee7a h\u1ecd.\u00a0Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, DAM l\u00e0 m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i.\u00a0\u0110\u00f3 l\u00e0 c\u00e1c quy tr\u00ecnh, h\u01b0\u1edbng d\u1eabn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 m\u00e0 b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o c\u00f3 t\u00e0i s\u1ea3n s\u1ed1 \u0111\u1ec1u c\u00f3 th\u1ec3 (v\u00e0 n\u00ean) \u00e1p d\u1ee5ng.\u00a0Ph\u1ea7n l\u1edbn nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng DAM.<\/p>\n<p>H\u1ec7 th\u1ed1ng DAM gi\u00fap nhi\u1ec1u lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng v\u00e0 vai tr\u00f2 kh\u00e1c nhau ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u1ed9ng t\u00e1c tr\u01a1n tru h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng mang l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n cho c\u00f4ng ty c\u1ee7a h\u1ecd.\u00a0N\u1ec1n t\u1ea3ng DAM mang l\u1ea1i l\u1ee3i \u00edch cho nhi\u1ec1u ng\u01b0\u1eddi trong v\u00e0 ngo\u00e0i t\u1ed5 ch\u1ee9c, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 vai tr\u00f2 v\u00e0 ki\u1ec3u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t \u0111\u1ecbnh c\u1ea7n \u0111\u1ebfn n\u00f3 nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n<table>\n<tbody>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-618202601db17.svg\" alt=\"\" width=\"80\" \/><\/td>\n<td>\n<h3>Nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung &#8211; Content Creator<\/h3>\n<p>C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, nhi\u1ebfp \u1ea3nh gia, nh\u00e0 quay phim v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o kh\u00e1c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng DAM l\u00e0m kho l\u01b0u tr\u1eef trung t\u00e2m cho c\u00e1c t\u1ec7p c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi n\u1ec1n t\u1ea3ng DAM, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung bi\u1ebft ch\u00ednh x\u00e1c n\u01a1i t\u00ecm n\u1ed9i dung hi\u1ec7n c\u00f3 &#8211; kh\u00f4ng c\u00f2n ph\u1ea3i t\u00ecm ki\u1ebfm ho\u1eb7c t\u1ea1o l\u1ea1i n\u1ed9i dung \u0111\u00e3 t\u1ed3n t\u1ea1i.\u00a0H\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb c\u00e1c k\u1ebft qu\u1ea3, sau \u0111\u00f3 \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 ph\u00ea duy\u1ec7t th\u00f4ng qua quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng.\u00a0V\u00e0 khi c\u00e1c t\u1ec7p qu\u1ea3ng c\u00e1o cu\u1ed1i c\u00f9ng \u0111\u00e3 s\u1eb5n s\u00e0ng, ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 team th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng qua c\u00e1c portal t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 chia s\u1ebb li\u00ean k\u1ebft.\u00a0Kh\u00f4ng c\u00f2n ph\u1ea3i g\u1eedi email qua l\u1ea1i v\u00e0 c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o th\u1ef1c t\u1ebf.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820260568f0.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Nh\u00e0 ti\u1ebfp th\u1ecb<\/h3>\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m DAM \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 ng\u01b0\u1eddi t\u1ea1o s\u1ea3n xu\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd.<\/p>\n<p>Trong gi\u1ea3i ph\u00e1p DAM, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm n\u1ed9i dung theo t\u1eeb kh\u00f3a, t\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ecbnh d\u1ea1ng t\u1ec7p, xu\u1ea5t b\u1ea3n n\u1ed9i dung l\u00ean c\u00e1c k\u00eanh v\u00e0 chia s\u1ebb n\u1ed9i dung v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean kh\u00e1c.\u00a0Ph\u00e2n t\u00edch n\u1ec1n t\u1ea3ng ti\u1ebft l\u1ed9 n\u1ed9i dung n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 v\u1ecb tr\u00ed ch\u00fang \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean web.\u00a0Ph\u1ea3n h\u1ed3i \u0111\u00f3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u01b0u ti\u00ean n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea7u t\u01b0 n\u1ed9i dung th\u00f4ng minh h\u01a1n.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-618202609c3be.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Chuy\u00ean gia CNTT<\/h3>\n<p>C\u00e1c chuy\u00ean gia CNTT ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb th\u00e0nh m\u1ed9t ng\u0103n x\u1ebfp g\u1eafn k\u1ebft nh\u1eb1m gi\u1ea3m b\u1edbt s\u1ef1 d\u01b0 th\u1eeba v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 nh\u00f3m.<\/p>\n<p>N\u1ec1n t\u1ea3ng DAM cung c\u1ea5p cho c\u00e1c chuy\u00ean gia CNTT m\u1ed9t c\u1ed5ng trung t\u00e2m c\u00f3 th\u1ec3 cung c\u1ea5p t\u00e0i nguy\u00ean cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p.\u00a0S\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng t\u00edch h\u1ee3p s\u1eb5n v\u00e0 API, c\u00e1c nh\u00f3m CNTT c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i gi\u1ea3i ph\u00e1p DAM v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c, bao g\u1ed3m c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 qu\u1ea3n l\u00fd n\u1ed9i dung, h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, v.v.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820260ca60d.svg\" alt=\"\" width=\"80\" \/><\/td>\n<td>\n<h3>C\u00e1c Agency (Nh\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb)<\/h3>\n<p>C\u00e1c Agency d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 DAM \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng n\u0103ng su\u1ea5t v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n truy c\u1eadp theo y\u00eau c\u1ea7u v\u00e0o n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, c\u1eadp nh\u1eadt c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p t\u00e0i nguy\u00ean cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1c Content-creator c\u1ee7a Agency, Account Manager v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f9ng c\u1ed9ng t\u00e1c kh\u00e1c c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp v\u00e0 t\u00ecm ki\u1ebfm n\u1ed9i dung trong h\u1ec7 th\u1ed1ng DAM ho\u1eb7c truy c\u1eadp v\u00e0o c\u00e1c t\u1eadp h\u1ee3p con n\u1ed9i dung \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd th\u00f4ng qua c\u1ed5ng th\u00f4ng tin.\u00a0N\u1ebfu qu\u1ea3n tr\u1ecb vi\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ea1i l\u00fd c\u1eadp nh\u1eadt t\u1ec7p trong h\u1ec7 th\u1ed1ng DAM, th\u00ec thay \u0111\u1ed5i \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o m\u00e0 n\u1ed9i dung \u0111\u00f3 \u0111\u01b0\u1ee3c nh\u00fang tr\u1ef1c tuy\u1ebfn.\u00a0\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd kh\u00f4ng ph\u1ea3i m\u1ea5t th\u1eddi gian c\u1eadp nh\u1eadt qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh v\u00e0 ng\u0103n ch\u1eb7n c\u00e1c sai s\u00f3t v\u00e0 xung \u0111\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"ss4\">C\u00e1ch l\u0129nh v\u1ef1c s\u1eed d\u1ee5ng DAM<\/h2>\n<p>DAM kh\u00f4ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi m\u1ed9t\u00a0lo\u1ea1i doanh nghi\u1ec7p trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh.\u00a0C\u1ea5u tr\u00fac, quy tr\u00ecnh, ki\u1ec3m so\u00e1t v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn t\u1eeb DAM &#8211; v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 n\u00f3 &#8211; mang l\u1ea1i l\u1ee3i \u00edch cho nhi\u1ec1u lo\u1ea1i ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.<\/p>\n<table>\n<tbody>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182026221a22.svg\" alt=\"\" width=\"80\" \/><\/td>\n<td>\n<h3>Agency<\/h3>\n<p>C\u00e1c Agency s\u1eed d\u1ee5ng DAM \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o, s\u00e1ng t\u1ea1o v\u00e0 thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\u00a0M\u1ed9t s\u1ed1 Agency mua gi\u1ea3i ph\u00e1p DAM v\u00e0 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m c\u00f4ng c\u1ee5 n\u1ed9i b\u1ed9 c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n, quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 th\u1eddi h\u1ea1n cho nhi\u1ec1u kh\u00e1ch h\u00e0ng.\u00a0C\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng ph\u1ed1i h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 trong n\u1ec1n t\u1ea3ng DAM c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0V\u00e0 sau \u0111\u00f3, c\u00e1c\u00a0c\u01a1 quan\u00a0kh\u00e1c\u00a0ch\u1ec9 cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd duy tr\u00ec v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng DAM c\u1ee7a kh\u00e1ch h\u00e0ng cho h\u1ecd.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820263651c9.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Ng\u00e0nh th\u1ef1c ph\u1ea9m ti\u00eau d\u00f9ng<\/h3>\n<p>C\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng s\u1eed d\u1ee5ng DAM \u0111\u1ec3 duy tr\u00ec t\u00ednh\u00a0nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u00e0 t\u1ea1o ra quy tr\u00ecnh l\u00e0m vi\u1ec7c n\u1ed9i dung hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0C\u00e1c c\u00f4ng c\u1ee5 DAM cho ph\u00e9p c\u00e1c c\u00f4ng ty n\u00e0y t\u1eadp h\u1ee3p n\u1ed9i dung c\u1ee7a h\u1ecd l\u1ea1i v\u1edbi nhau trong m\u1ed9t th\u01b0 vi\u1ec7n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm, chia s\u1ebb \u0111\u01b0\u1ee3c m\u00e0 c\u00e1c nh\u00f3m v\u00e0 \u0111\u1ed1i t\u00e1c tr\u00ean to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 truy c\u1eadp.\u00a0K\u1ebft qu\u1ea3 l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhanh ch\u00f3ng, theo y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i s\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182026567a9a.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n<p>Cho d\u00f9\u00a0c\u00e1c \u0111\u01a1n v\u1ecb trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe\u00a0\u0111ang qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd hay &#8220;\u0111\u1ecbnh h\u01b0\u1edbng c\u00f4ng ch\u00fang&#8221;, DAM s\u1ebd gi\u00fap h\u1ecd ki\u1ec3m so\u00e1t t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin m\u00e0 h\u1ecd chia s\u1ebb.\u00a0V\u1edbi quy\u1ec1n truy c\u1eadp d\u1ef1a tr\u00ean s\u1ef1 cho ph\u00e9p v\u00e0 c\u00e1c c\u1ed5ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 b\u1eb1ng m\u1eadt kh\u1ea9u, gi\u1ea3i ph\u00e1p DAM \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p m\u1edbi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi \u0111\u00fang ng\u01b0\u1eddi, khu v\u1ef1c v\u00e0 ph\u00f2ng ban.\u00a0N\u1ebfu th\u00f4ng tin thay \u0111\u1ed5i, qu\u1ea3n tr\u1ecb vi\u00ean h\u1ec7 th\u1ed1ng ch\u1ec9 c\u1ea7n c\u1eadp nh\u1eadt c\u00e1c n\u1ed9i dung \u0111\u00e3 s\u1eeda \u0111\u1ed5i trong h\u1ec7 th\u1ed1ng DAM v\u00e0 c\u00e1c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng ph\u1ea3n \u00e1nh \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o c\u00e1c n\u1ed9i dung \u0111\u00f3 tr\u1ef1c tuy\u1ebfn.\u00a0\u0110i\u1ec1u n\u00e0y gi\u00fap ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe qu\u1ea3n l\u00fd s\u1ef1 tu\u00e2n th\u1ee7 v\u00e0 ng\u0103n ng\u1eeba nh\u1eefng sai l\u1ea7m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb th\u1ebf ho\u00e0n m\u1ef9 c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820265a9dd9.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc<\/h3>\n<p>C\u00e1c tr\u01b0\u1eddng cao \u0111\u1eb3ng v\u00e0 \u0111\u1ea1i h\u1ecdc c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 sinh vi\u00ean, ph\u00f2ng ban v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a h\u1ecd.\u00a0C\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y chuy\u1ec3n sang DAM \u0111\u1ec3 gi\u00fap h\u1ecd k\u1ebft h\u1ee3p t\u00e0i s\u1ea3n s\u1ed1 c\u1ee7a h\u1ecd th\u00e0nh m\u1ed9t th\u01b0 vi\u1ec7n n\u1ed9i dung trung t\u00e2m, c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c.\u00a0Th\u1eddi gian l\u00e0 ti\u1ec1n b\u1ea1c v\u00e0\u00a0c\u00e1c \u0111\u1ea1i\u00a0h\u1ecdc l\u1edbn t\u1ea1i M\u1ef9 \u0111ang h\u01b0\u1edfng l\u1ee3i t\u1eeb gi\u1ea3i ph\u00e1p DAM gi\u00fap lo\u1ea1i b\u1ecf t\u00ecnh tr\u1ea1ng ti\u00eau hao t\u00e0i ch\u00ednh c\u1ee7a t\u00e0i s\u1ea3n b\u1ecb m\u1ea5t v\u00e0 gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn t\u00ecm ki\u1ebfm ho\u1eb7c kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a ri\u00eang h\u1ecd.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820266da7c9.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Ng\u00e0nh s\u1ea3n xu\u1ea5t<\/h3>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m DAM \u0111\u1ec3 t\u1eadp trung h\u00e0ng ngh\u00ecn (n\u1ebfu kh\u00f4ng ph\u1ea3i h\u00e0ng tri\u1ec7u) t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd, c\u1ea3i thi\u1ec7n t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn, \u0111\u1ed3ng th\u1eddi ph\u00e2n ph\u1ed1i n\u1ed9i dung cho c\u00e1c nh\u00f3m to\u00e0n c\u1ea7u hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0Nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng\u00a0gi\u1ea3i ph\u00e1p\u00a0qu\u1ea3n l\u00fd th\u00f4ng tin s\u1ea3n ph\u1ea9m\u00a0v\u00e0 DAM\u00a0(PIM) k\u1ebft\u00a0h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m, n\u1ed9i dung ti\u1ebfp th\u1ecb\u00a0v\u00e0\u00a0t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c 100%.\u00a0S\u1ea3n xu\u1ea5t\u00a0l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u1edbn \u0111\u1ed1i v\u1edbi DAM, v\u00e0 c\u00f3 m\u1ed9t\u00a0c\u00e2u chuy\u1ec7n\u00a0v\u1ec1 c\u00e1ch n\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c c\u00f4ng ty ch\u1ea5p nh\u1eadn n\u00f3.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-618202674482a.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 gi\u1ea3i tr\u00ed (M&amp;E)<\/h3>\n<p>C\u00e1c\u00a0c\u00f4ng ty\u00a0truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed\u00a0s\u1eed d\u1ee5ng DAM \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 t\u1ed1c \u0111\u1ed9 nhanh v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 l\u1edbn.\u00a0H\u1ec7 th\u1ed1ng DAM h\u1ed7 tr\u1ee3 nhu c\u1ea7u n\u00e0y theo nhi\u1ec1u c\u00e1ch.\u00a0Ch\u00fang t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c nh\u1eadp v\u00e0 ch\u1ec9nh s\u1eeda h\u00e0ng lo\u1ea1t h\u00ecnh \u1ea3nh, video v\u00e0 t\u1ec7p \u00e2m thanh \u0111\u01b0\u1ee3c ghi l\u1ea1i t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp, do \u0111\u00f3, n\u1ed9i dung s\u1eb5n s\u00e0ng \u0111\u1ec3 s\u1eed d\u1ee5ng ngay l\u1eadp t\u1ee9c.\u00a0H\u1ecd s\u1eed d\u1ee5ng c\u00e1c quy\u1ec1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 nh\u1eefng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o m\u1ed9t s\u1ed1 n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh.\u00a0V\u00e0 h\u1ecd gi\u1ea3m thi\u1ec3u r\u1ee7i ro b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng th\u1ef1c thi\u00a0c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ea5p ph\u00e9p v\u00e0 h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng\u00a0, gi\u00fap nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u1ed1n \u0111\u00e3 c\u0103ng th\u1eb3ng b\u1edbt ph\u1ea3i lo l\u1eafng h\u01a1n.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-618202687d1fc.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>T\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn<\/h3>\n<p>C\u00e1c\u00a0ng\u00e0nh c\u00f4ng nghi\u1ec7p phi l\u1ee3i nhu\u1eadn s\u1eed d\u1ee5ng DAM\u00a0\u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ngu\u1ed3n l\u1ef1c ti\u1ebfp th\u1ecb tr\u00ean m\u1ed9t ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.\u00a0Nhi\u1ec1u t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng DAM v\u00ec h\u1ec7 th\u1ed1ng n\u00e0y\u00a0mang l\u1ea1i l\u1ee3i t\u1ee9c l\u1edbn h\u01a1n\u00a0cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung c\u1ee7a h\u1ecd &#8211; v\u00e0 cu\u1ed1i c\u00f9ng t\u1ef1 thanh to\u00e1n b\u1eb1ng c\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u00e1i s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n.\u00a0V\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean s\u00e1ng t\u1ea1o h\u1ea1n ch\u1ebf, c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn c\u0169ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 DAM, ch\u1eb3ng h\u1ea1n nh\u01b0\u00a0\u1ee9ng d\u1ee5ng M\u1eabu c\u1ee7a ch\u00fang t\u00f4i\u00a0, cho ph\u00e9p c\u00e1c t\u00ecnh nguy\u1ec7n vi\u00ean v\u00e0 nh\u00e2n vi\u00ean (c\u00f3 v\u00e0 kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf) t\u1ea1o t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n<p>C\u00f3 c\u00e1c\u00a0t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn\u00a0\u1edf kh\u1eafp m\u1ecdi n\u01a1i nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb ti\u1ec1n c\u1ee7a h\u1ecd b\u1eb1ng c\u00f4ng ngh\u1ec7 DAM.\u00a0\u0110\u00e2y l\u00e0 c\u00e1ch c\u00e1c\u00a0YMCA tr\u00ean kh\u1eafp n\u01b0\u1edbc Anh v\u00e0 x\u1ee9 Wales\u00a0\u0111ang th\u1ef1c hi\u1ec7n.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820268a2638.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>In v\u00e0 xu\u1ea5t b\u1ea3n<\/h3>\n<p>C\u00e1c\u00a0ng\u00e0nh c\u00f4ng nghi\u1ec7p in \u1ea5n v\u00e0 xu\u1ea5t b\u1ea3n\u00a0s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 DAM \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t tinh gi\u1ea3n t\u1eeb m\u1ed9t trung t\u00e2m n\u1ed9i dung duy nh\u1ea5t.\u00a0V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a h\u1ec7 th\u1ed1ng DAM, nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 in c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb t\u1ec7p v\u1edbi c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean, \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 cung c\u1ea5p \u0111\u1ec3 so\u00e1t l\u1ed7i ho\u1eb7c in \u1ea5n.\u00a0N\u1ebfu c\u1ea7n ch\u1ec9nh s\u1eeda, h\u1ecd c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda danh m\u1ee5c ho\u1eb7c trang xu\u1ea5t b\u1ea3n ho\u1eb7c nhanh ch\u00f3ng ho\u00e0n nguy\u00ean v\u1ec1\u00a0phi\u00ean b\u1ea3n\u00a0qu\u1ea3ng c\u00e1o c\u0169 h\u01a1n\u00a0trong h\u1ec7 th\u1ed1ng DAM\u00a0.\u00a0Khi c\u00e1c b\u1ea3n s\u1eeda \u0111\u1ed5i s\u1eb5n s\u00e0ng, n\u1ed9i dung \u0111\u01b0\u1ee3c g\u1eedi qua c\u00e1c li\u00ean k\u1ebft chia s\u1ebb v\u00e0 c\u1ed5ng th\u00f4ng tin t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt v\u1edbi c\u00e1c t\u1ec7p m\u1edbi nh\u1ea5t &#8211; kh\u00f4ng c\u00f2n t\u1ea3i l\u00ean v\u00e0 t\u1ea3i xu\u1ed1ng c\u00e1c th\u01b0 m\u1ee5c chia s\u1ebb ho\u1eb7c s\u1ef1 ch\u1eadm tr\u1ec5 in kh\u00f4ng c\u1ea7n thi\u1ebft.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-61820268db16e.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>B\u00e1n l\u1ebb<\/h3>\n<p>Ng\u00e0nh\u00a0b\u00e1n l\u1ebb\u00a0s\u1eed d\u1ee5ng DAM \u0111\u1ec3 cung c\u1ea5p\u00a0tr\u1ea3i nghi\u1ec7m\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0\u0111a k\u00eanh cho kh\u00e1ch h\u00e0ng.\u00a0S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng DAM, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p \u1ea3nh, video v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u1edf m\u1ed9t ngu\u1ed3n trung t\u00e2m c\u1ee7a s\u1ef1 th\u1eadt.\u00a0Kh\u00f4ng c\u00f3 c\u00e2u h\u1ecfi v\u1ec1 n\u1ed9i dung n\u00e0o l\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n h\u01a1n tr\u00ean nhi\u1ec1u k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a h\u1ecd.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182026aa4a6d.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Th\u1ec3 thao<\/h3>\n<p>Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ec3 thao c\u00f3 tr\u00e1ch nhi\u1ec7m l\u1edbn l\u00e0 ghi l\u1ea1i s\u1ef1 s\u00f4i \u0111\u1ed9ng c\u1ee7a ng\u00e0y thi \u0111\u1ea5u th\u00f4ng qua \u1ea3nh v\u00e0 video &#8211; sau \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng n\u1ed9i dung \u0111\u00f3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9, b\u00e1o ch\u00ed v\u00e0 c\u00e1c c\u01a1 h\u1ed9i thu nh\u1eadp.\u00a0N\u1ec1n t\u1ea3ng DAM cung c\u1ea5p cho\u00a0c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed9i th\u1ec3 thao\u00a0chuy\u00ean nghi\u1ec7p\u00a0m\u1ed9t kho l\u01b0u tr\u1eef trung t\u00e2m, c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c cho nh\u1eefng n\u1ed9i dung n\u00e0y \u0111\u1ec3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, hu\u1ea5n luy\u1ec7n vi\u00ean, ng\u01b0\u1eddi ch\u01a1i, \u0111\u1ed1i t\u00e1c, nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1o ch\u00ed c\u00f3 th\u1ec3 truy c\u1eadp ch\u00fang ch\u1ec9 trong v\u00e0i gi\u1edd v\u00e0 v\u00e0i ng\u00e0y sau tr\u00f2 ch\u01a1i.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"90\"><img decoding=\"async\" style=\"margin-top: 30px;\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182026c52a7b.svg\" alt=\"\" width=\"80\" \/><\/p>\n<p>&nbsp;<\/td>\n<td>\n<h3>Du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh<\/h3>\n<p>\u201cM\u1ed9t b\u1ee9c tranh \u0111\u00e1ng gi\u00e1 m\u1ed9t ng\u00e0n l\u1eddi n\u00f3i\u201d &#8211; ch\u1ec9 c\u1ea7n h\u1ecfi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p v\u1eadn t\u1ea3i, gi\u1ea3i tr\u00ed, \u0103n u\u1ed1ng ho\u1eb7c kh\u00e1ch s\u1ea1n n\u00e0o trong ng\u00e0nh\u00a0du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh.\u00a0DAM gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd v\u00e0\u00a0h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd\u00a0\u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a n\u1ed9i dung t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch du l\u1ecbch ti\u1ec1m n\u0103ng nhanh h\u01a1n.\u00a0Du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p ngh\u00ecn t\u1ef7 \u0111\u00f4 la.\u00a0H\u1ec7 th\u1ed1ng DAM ph\u00f9 h\u1ee3p cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh d\u1ecdc n\u00e0y c\u00e1c c\u00f4ng c\u1ee5, ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a h\u00ecnh \u1ea3nh ph\u1ea3i \u0111\u1ebfn \u0111\u00e2y, c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u1ea5t c\u1ee7a h\u1ecd.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 id=\"ss5\">L\u1ee3i \u00edch c\u1ee7a DAM<\/h2>\n<p>DAM xu\u1ea5t hi\u1ec7n t\u1eeb nhu c\u1ea7u r\u1ed9ng r\u00e3i v\u1ec1 m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n, c\u00f3 t\u1ed5 ch\u1ee9c h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 qu\u1ea3n l\u00fd n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd.\u00a0Nhanh ch\u00f3ng cho \u0111\u1ebfn ng\u00e0y nay v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c \u00e1p d\u1ee5ng DAM &#8211; v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 n\u00f3 &#8211; ch\u1eafc ch\u1eafn c\u1ea3m th\u1ea5y nh\u1eefng l\u1ee3i \u00edch.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a DAM:<\/p>\n<ul>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian\u00a0\u1edf m\u1ed7i b\u01b0\u1edbc c\u1ee7a\u00a0v\u00f2ng \u0111\u1eddi n\u1ed9i dung.\u00a0Ng\u01b0\u1eddi d\u00f9ng DAM c\u00f3 th\u1ec3 nh\u1eadp, t\u00ecm, g\u1eafn th\u1ebb, clip, nh\u00fang, chuy\u1ec3n \u0111\u1ed5i, chia s\u1ebb ho\u1eb7c xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ec9 b\u1eb1ng m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t nhanh ch\u00f3ng.<\/li>\n<li>B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u\u00a0b\u1eb1ng c\u00e1ch ki\u1ec3m so\u00e1t quy\u1ec1n truy c\u1eadp v\u00e0o n\u1ed9i dung.\u00a0Ch\u1ec9 nh\u1eefng n\u1ed9i dung c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, c\u1eadp nh\u1eadt, \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t m\u1edbi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean kh\u00e1c.<\/li>\n<li>Lo\u1ea1i b\u1ecf c\u00e1c n\u00fat th\u1eaft c\u1ed5 chai\u00a0b\u1eb1ng c\u00e1ch cho ph\u00e9p c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 duy\u1ec7t n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u.\u00a0Kh\u00f4ng ai trong nh\u00f3m ti\u1ebfp th\u1ecb ph\u1ea3i d\u00e0nh c\u1ea3 ng\u00e0y \u0111\u1ec3 g\u1eedi c\u00e1c t\u1ec7p qua email.<\/li>\n<li>T\u1ea1o m\u1ed9t l\u1ea7n, xu\u1ea5t b\u1ea3n \u1edf m\u1ecdi n\u01a1i\u00a0ho\u1eb7c COPE, v\u1edbi m\u00e3 nh\u00fang.\u00a0N\u1ebfu t\u1ec7p ch\u00ednh trong n\u1ec1n t\u1ea3ng DAM b\u1ecb thay \u0111\u1ed5i, m\u1ecdi phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft c\u1ee7a n\u1ed9i dung \u0111\u00f3 tr\u00ean web c\u0169ng s\u1ebd t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt.\u00a0Nghe th\u1eadt tuy\u1ec7t v\u1eddi?<\/li>\n<li>C\u1ea3i thi\u1ec7n ROI\u00a0tr\u00ean n\u1ed9i dung b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch v\u1ec1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm, l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, l\u01b0\u1ee3t xem, m\u1ee9c s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n bi\u1ebft nh\u1eefng g\u00ec c\u1ea7n s\u1eed d\u1ee5ng l\u1ea1i, nh\u1eefng g\u00ec n\u00ean lo\u1ea1i b\u1ecf v\u00e0 nh\u1eefng g\u00ec s\u1ebd t\u1ea1o ra trong t\u01b0\u01a1ng lai.<\/li>\n<li>Gi\u1ea3m thi\u1ec3u\u00a0c\u00f4ng vi\u1ec7c b\u1eadn r\u1ed9n b\u1eb1ng c\u00e1ch &#8220;c\u00e0i&#8221; c\u00f4ng ngh\u1ec7 DAM v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng martech kh\u00e1c.\u00a0C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o, nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp, truy c\u1eadp v\u00e0 t\u00ecm ki\u1ebfm n\u1ed9i dung trong c\u00e1c n\u1ec1n t\u1ea3ng n\u01a1i h\u1ecd th\u01b0\u1eddng l\u00e0m vi\u1ec7c.\u00a0Kh\u00f4ng c\u1ea7n t\u1ea3i xu\u1ed1ng v\u00e0 t\u1ea3i l\u00ean l\u1ea1i t\u1ec7p.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182026d3b719.jpg\" alt=\"\" \/><\/p>\n<h2 id=\"ss6\">Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau<\/h2>\n<p>Khi n\u00f3i v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p DAM, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u c\u00e1c\u00a0\u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n t\u1ea1o n\u00ean h\u1ec7 th\u1ed1ng DAM\u00a0&#8211; ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t trong nhi\u1ec1u n\u1ec1n t\u1ea3ng li\u00ean quan kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Nh\u01b0ng ch\u1eafc ch\u1eafn c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 tr\u00f9ng l\u1eb7p v\u00e0 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1eafc th\u00e1i \u0111\u1ed1i v\u1edbi c\u1ecf d\u1ea1i.\u00a0Ch\u00fang ta \u0111\u00e3 n\u00f3i r\u1ea5t nhi\u1ec1u v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p DAM, nh\u01b0ng c\u00f2n c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c th\u00ec sao?\u00a0C\u00e1c c\u00f4ng ngh\u1ec7 enterprise content management (ECM), content management systems (CMS) v\u00e0 web content management (WCM) kh\u00e1c v\u1edbi gi\u1ea3i ph\u00e1p DAM nh\u01b0 th\u1ebf n\u00e0o &#8230; hay ch\u00fang kh\u00e1c g\u00ec nhau?<\/p>\n<h3>DAM<\/h3>\n<p>H\u1ec7 th\u1ed1ng DAM l\u00e0 m\u1ed9t lo\u1ea1i gi\u1ea3i ph\u00e1p ECM.\u00a0Nh\u01b0ng kh\u00f4ng gi\u1ed1ng nh\u01b0 gi\u1ea3i ph\u00e1p ECM (s\u1ebd \u0111\u1ec1 c\u1eadp b\u00ean d\u01b0\u1edbi), n\u1ec1n t\u1ea3ng DAM t\u1eadp trung \u0111\u1eb7c bi\u1ec7t v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd, t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n ph\u1ed1i t\u00e0i s\u1ea3n s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb.\u00a0H\u1ec7 th\u1ed1ng DAM h\u1ed7 tr\u1ee3 nhi\u1ec1u lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng, c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c.\u00a0V\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng kh\u00e1c m\u00e0 ch\u00fang t\u00f4i th\u1ea3o lu\u1eadn b\u00ean d\u01b0\u1edbi, n\u00f3 kh\u00f4ng\u00a0ch\u1ec9\u00a0x\u1eed l\u00fd n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u &#8211; n\u00f3 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 n\u00e0y, nh\u01b0ng n\u1ed9i dung c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, \u0111\u1ed1i t\u00e1c, trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, k\u00eanh ngo\u1ea1i tuy\u1ebfn v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<h3>ECM<\/h3>\n<p>C\u00e1c c\u00f4ng ngh\u1ec7 ECM h\u1ed7 tr\u1ee3 vi\u1ec7c qu\u1ea3n l\u00fd, t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0 th\u00f4ng tin trong to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a n\u1ed9i dung, t\u1eeb t\u1ea1o \u0111\u1ebfn l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd.\u00a0ECM l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef chung bao g\u1ed3m nhi\u1ec1u quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ngh\u1ec7 kh\u00e1c nhau, bao g\u1ed3m ph\u1ea7n m\u1ec1m DAM, CMS v\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd n\u1ed9i dung kh\u00e1c nhau, t\u1eeb t\u00e0i li\u1ec7u kinh doanh (v\u00ed d\u1ee5: h\u1ee3p \u0111\u1ed3ng, h\u00f3a \u0111\u01a1n) \u0111\u1ebfn h\u1ed3 s\u01a1 c\u00f4ng ty v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m (PIM).<\/p>\n<h3>CMS<\/h3>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, CMS c\u0169ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ee7a c\u00f4ng ngh\u1ec7 ECM.\u00a0Tuy nhi\u00ean, kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 ECM, CMS l\u00e0 m\u1ed9t lo\u1ea1i h\u1ec7 th\u1ed1ng c\u1ee5 th\u1ec3, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u1ed9t danh m\u1ee5c chung \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u gi\u1ea3i ph\u00e1p.\u00a0CMS c\u0169ng kh\u00e1c v\u1edbi gi\u1ea3i ph\u00e1p DAM theo nhi\u1ec1u c\u00e1ch, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 \u1edf lo\u1ea1i n\u1ed9i dung m\u00e0 n\u00f3 x\u1eed l\u00fd.\u00a0Kh\u00f4ng gi\u1ed1ng nh\u01b0 gi\u1ea3i ph\u00e1p DAM, CMS t\u1eadp trung 100% v\u00e0o tr\u1ea3i nghi\u1ec7m s\u1ed1 v\u00e0 do \u0111\u00f3 l\u01b0u tr\u1eef n\u1ed9i dung v\u00e0 t\u00e0i s\u1ea3n s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c site kh\u00e1c nhau (v\u00ed d\u1ee5: trang web c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n<p>\u1ede c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n nh\u1ea5t, CMS qu\u1ea3n l\u00fd n\u1ed9i dung web.\u00a0Nh\u01b0 \u0111\u00e3 n\u00f3i, ch\u1ee9c n\u0103ng CMS th\u01b0\u1eddng tr\u00f9ng l\u1eb7p v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng WCM h\u1ed7 tr\u1ee3 l\u01b0u tr\u1eef v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung.\u00a0Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u00ecm th\u1ea5y s\u1ef1 giao thoa kh\u00e1c gi\u1eefa ch\u1ee9c n\u0103ng CMS v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c.\u00a0Ng\u00e0y nay, r\u1ea5t \u00edt n\u1ec1n t\u1ea3ng martech ch\u1ec9 cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p &#8211; nh\u01b0ng n\u1ebfu b\u1ea1n nh\u1edb r\u1eb1ng c\u1ed1t l\u00f5i c\u1ee7a n\u00f3, m\u1ed9t CMS nh\u1eb1m qu\u1ea3n l\u00fd n\u1ed9i dung trang web, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp!<\/p>\n<h3>WCM<\/h3>\n<p>C\u00e1c c\u00f4ng c\u1ee5 WCM v\u00e0 CMS th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn v\u1edbi nhau, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nhi\u1ec1u nh\u1ea7m l\u1eabn xung quanh s\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh c\u1ee7a ch\u00fang.\u00a0Nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n, m\u1ed9t h\u1ec7 th\u1ed1ng WCM qu\u1ea3n l\u00fd m\u1ed9t trang web, trong khi m\u1ed9t CMS qu\u1ea3n l\u00fd n\u1ed9i dung.\u00a0Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd th\u1ea5y c\u1ea3 hai \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00f3m kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung web t\u1eeb m\u1ed9t ph\u1ea7n m\u1ec1m duy nh\u1ea5t.\u00a0Tuy nhi\u00ean, qu\u1ea3n l\u00fd web v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1ch th\u00e0nh hai h\u1ec7 th\u1ed1ng ri\u00eang bi\u1ec7t, l\u00e0m cho n\u1ec1n t\u1ea3ng WCM tr\u1edf th\u00e0nh h\u1ec7 th\u1ed1ng duy nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd trang web, s\u1eed d\u1ee5ng c\u00e1c API v\u00e0 t\u00edch h\u1ee3p \u0111\u1ec3 l\u1ea5y n\u1ed9i dung t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c, bao g\u1ed3m c\u1ea3 CMS.<\/p>\n<p>Gi\u1ed1ng nh\u01b0 CMS (nh\u01b0ng kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ec7 th\u1ed1ng DAM), n\u1ec1n t\u1ea3ng WCM t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c thu\u1ed9c t\u00ednh web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0N\u00f3 kh\u00f4ng ch\u1ee9a n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nhi\u1ec1u k\u00eanh v\u00e0 m\u1ee5c \u0111\u00edch kh\u00e1c nhau, nh\u01b0 \u0111\u00e3 th\u1ea5y v\u1edbi h\u1ec7 th\u1ed1ng DAM.\u00a0N\u00f3i t\u00f3m l\u1ea1i,\u00a0h\u1ec7 th\u1ed1ng\u00a0CMS v\u00e0\u00a0WCM kh\u00e1c v\u1edbi n\u1ec1n t\u1ea3ng DAM\u00a0\u1edf \u0111i\u1ec3m gi\u1ed1ng nhau v\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1i n\u00e0o th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt n\u1ed9i b\u1ed9.<\/p>\n<h2 id=\"ss7\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1<\/h2>\n<h3>T\u1ea1i sao DAM l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay k\u1ef3 v\u1ecdng r\u1ea5t nhi\u1ec1u t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.\u00a0Cung c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea1nh tranh kh\u00f4ng c\u00f2n l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 thu ph\u1ee5c h\u1ecd.\u00a0Kh\u00e1ch h\u00e0ng c\u0169ng quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.\u00a0C\u00e1c quy tr\u00ecnh v\u00e0 c\u00f4ng ngh\u1ec7 DAM ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb1ng sau h\u1eadu tr\u01b0\u1eddng \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, ng\u0103n ng\u1eeba sai s\u00f3t, t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 d\u1ec5 x\u1ea3y ra l\u1ed7i, th\u00fac \u0111\u1ea9y t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u01b0a c\u00e1c nh\u00f3m v\u00e0o v\u1ecb tr\u00ed cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, ch\u1ea5t l\u01b0\u1ee3ng cao m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u.\u00a0Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c k\u1ebft n\u1ed1i c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng\u00a0kh\u00f4ng ch\u1ec9 di\u1ec5n ra m\u1ed9t l\u1ea7n v\u00e0 tr\u00ean m\u1ed9t k\u00eanh.\u00a0Ti\u1ebfp th\u1ecb ng\u00e0y nay l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111a k\u00eanh, v\u00e0 DAM l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang v\u01b0\u01a1n l\u00ean \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng th\u1eddi hi\u1ec7n \u0111\u1ea1i.<\/p>\n<h3>DAM ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>DAM ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho c\u00e1c t\u1ed5 ch\u1ee9c c\u00e1c quy tr\u00ecnh, bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00fd, t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n ph\u1ed1i t\u00e0i s\u1ea3n s\u1ed1 c\u1ee7a h\u1ecd v\u1edbi kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t, \u00fd \u0111\u1ecbnh v\u00e0 t\u1ed1c \u0111\u1ed9 cao h\u01a1n.\u00a0H\u1ec7 th\u1ed1ng DAM \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y v\u00e0 th\u01b0\u1eddng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c DAM th\u00e0nh c\u00f4ng.<\/p>\n<p>H\u1ec7 th\u1ed1ng DAM ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef trung t\u00e2m v\u00e0 trung t\u00e2m \u0111i\u1ec1u khi\u1ec3n cho ph\u00e9p c\u00e1c \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra kh\u00e1c nhau.\u00a0Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t ho\u1eb7c\u00a0qu\u1ea3n tr\u1ecb vi\u00ean h\u1ec7 th\u1ed1ng\u00a0c\u00f3 th\u1ec3 t\u1ea3i l\u00ean c\u00e1c t\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 bi\u1ec3u tr\u01b0ng, \u200b\u200bh\u00ecnh \u1ea3nh v\u00e0 video v\u00e0o n\u1ec1n t\u1ea3ng DAM.\u00a0H\u1ec7 th\u1ed1ng nh\u1eadp c\u00e1c t\u1ec7p v\u00e0 sau \u0111\u00f3 con ng\u01b0\u1eddi (ho\u1eb7c trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng DAM,\u00a0ph\u1ea7n m\u1ec1m nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh\u00a0) g\u1eafn th\u1ebb m\u1ed7i t\u1ec7p b\u1eb1ng si\u00eau d\u1eef li\u1ec7u.\u00a0Si\u00eau d\u1eef li\u1ec7u\u00a0l\u00e0 th\u00f4ng tin m\u00f4 t\u1ea3 n\u1ed9i dung v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng h\u1ec7 th\u1ed1ng t\u00ecm ki\u1ebfm v\u00e0 t\u00ecm th\u1ea5y n\u1ed9i dung trong h\u1ec7 th\u1ed1ng.\u00a0C\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt trong n\u1ec1n t\u1ea3ng DAM ki\u1ec3m so\u00e1t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u00f3 th\u1ec3 truy c\u1eadp n\u1ed9i dung n\u00e0o v\u00e0 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang.\u00a0Sau \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t \u0111\u1ec3 s\u1eed d\u1ee5ng cho ri\u00eang h\u1ecd ho\u1eb7c chia s\u1ebb ch\u00fang v\u1edbi c\u1ed9ng t\u00e1c vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c qua c\u1ed5ng,\u00a0chia s\u1ebb li\u00ean k\u1ebft\u00a0, m\u00e3 nh\u00fang v\u00e0t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng\u00a0.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182026eebf96.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>T\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng DAM?<\/h3>\n<p>T\u00e0i s\u1ea3n s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ec7p.\u00a0Ch\u00fang l\u00e0\u00a0t\u00e0i s\u1ea3n\u00a0qu\u00fd gi\u00e1\u00a0m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 t\u1ea1o ra ho\u1eb7c c\u00f3 \u0111\u01b0\u1ee3c.\u00a0N\u1ebfu kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng DAM, c\u00e1c t\u1ed5 ch\u1ee9c r\u1ea5t d\u1ec5 m\u1ea5t d\u1ea5u n\u1ed9i dung m\u00e0 h\u1ecd c\u00f3.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i d\u00e0nh th\u1eddi gian qu\u00fd b\u00e1u \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u1ec7p b\u1ecb thi\u1ebfu.\u00a0Qu\u1ea3ng c\u00e1o k\u1ebft th\u00fac vi\u1ec7c t\u1ea1o l\u1ea1i h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda v\u00e0 t\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p \u0111\u00e3 t\u1ed3n t\u1ea1i (\u1edf \u0111\u00e2u \u0111\u00f3).\u00a0N\u1ed9i dung kh\u00f4ng s\u1eed d\u1ee5ng v\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf \u1ea3nh v\u00e0 video t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n ch\u1ec9 di\u1ec5n ra m\u1ed9t l\u1ea7n s\u1ebd b\u1ecb m\u1ea5t v\u0129nh vi\u1ec5n.\u00a0\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 trong nhi\u1ec1u l\u00fd do m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng DAM.\u00a0\u0110\u1ec3 bi\u1ebft th\u00eam l\u00fd do \u1ee7ng h\u1ed9 DAM, h\u00e3y xem\u00a0h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u t\u01b0 to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i\u00a0\u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ROI m\u00e0 h\u1ec7 th\u1ed1ng DAM c\u00f3 th\u1ec3 mang l\u1ea1i.<\/p>\n<h3>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u00fang ph\u1ea7n m\u1ec1m DAM?<\/h3>\n<p>Vi\u1ec7c ch\u1ecdn \u0111\u00fang ph\u1ea7n m\u1ec1m DAM b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p\u00a0.\u00a0Tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh n\u00e0o, h\u00e3y h\u1ecfi b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a b\u1ea1n v\u1ec1 m\u1ee5c ti\u00eau DAM c\u1ee7a c\u00f4ng ty\/\u0111\u01a1n v\u1ecb, c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft v\u00e0 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o &#8211; nh\u00f3m d\u1ef1a v\u00e0o n\u1ed9i dung n\u00e0o, s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung t\u1ed3n t\u1ea1i, lo\u1ea1i t\u1ec7p v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00f4ng c\u1ee5 n\u00e0o b\u1ea1n mu\u1ed1n t\u00edch h\u1ee3p v\u1edbi m\u1ed9t gi\u1ea3i ph\u00e1p DAM.<\/p>\n<p>Ngo\u00e0i ra, \u1edf c\u1ea5p \u0111\u1ed9 \u0111\u01a1n gi\u1ea3n nh\u1ea5t, c\u00f3 th\u1ec3 doanh nghi\u1ec7p b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c l\u01b0u tr\u1eef n\u1ed9i dung c\u0169 k\u1ef9, kh\u00f3 qu\u1ea3n l\u00fd nh\u01b0 c\u00e1c <a class=\"iblink\" href=\"\/storage\/\">thi\u1ebft b\u1ecb l\u01b0u tr\u1eef<\/a> r\u1eddi r\u1ea1c, kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t,&#8230; ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o m\u1ed9t <a class=\"iblink\" href=\"\/storage\/\">h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef<\/a> h\u1ee3p nh\u1ea5t, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng ph\u1ea7n m\u1ec1m (<a class=\"iblink\" href=\"\/blog\/tag\/software-defined-storage\/\">Software-defined Storage<\/a>) \u0111\u1ec3 lo\u1ea1i b\u1ecf g\u00e1nh n\u1eb7ng v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c t\u00e0i s\u1ea3n s\u1ed1 n\u1eb1m r\u1ea3i r\u00e1c trong doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p tham kh\u1ea3o nh\u01b0 <a href=\"https:\/\/thegioimaychu.vn\/solution\/datacore\/hop-nhat-cac-kho-luu-tru-roi-rac-voi-datacore-vfilo-p3657\/\">h\u1ec7 th\u1ed1ng \u1ea3o h\u00f3a l\u01b0u tr\u1eef DataCore vFiLO<\/a>\u00a0hay <a href=\"https:\/\/thegioimaychu.vn\/solution\/datacore\/datacore-swarm-p3673\/\">n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef Object Storage hi\u1ec7n \u0111\u1ea1i nh\u01b0 DataCore Swarm<\/a>, <a href=\"https:\/\/csc-jsc.com\/cloudian\/\">Cloudian<\/a>.<\/p>\n<div>____<br \/><b>B\u00e0i vi\u1ebft li\u00ean quan<\/b><\/div>\n<ul>\n<li><a href=\"https:\/\/thegioimaychu.vn\/blog\/?post_type=post&#038;p=23349\">Ch\u1ea1y \u1ea3o h\u00f3a Proxmox tr\u00ean h\u1ec7 th\u1ed1ng 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l&#7899;n.&nbsp;Vi&#7879;c&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[162,1],"tags":[654,655,505,32],"class_list":["post-10598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giai-phap","category-tong-hop","tag-digital-asset-management","tag-media-entertainment","tag-object-storage","tag-storage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAM - T\u1ed5ng quan v\u1ec1 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1 - Blog | TheGioiMayChu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegioimaychu.vn\/blog\/tong-hop\/dam-tong-quan-ve-he-thong-quan-ly-tai-san-so-p10598\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"DAM - T\u1ed5ng quan v\u1ec1 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n s\u1ed1 - Blog | TheGioiMayChu\" \/>\n<meta name=\"twitter:description\" content=\"C&aacute;c doanh nghi&#7879;p c&#7847;n r&#7845;t nhi&#7873;u (th&#7921;c s&#7921; l&agrave;&nbsp;r&#7845;t r&#7845;t nhi&#7873;u!) n&#7897;i dung s&#7889;.&nbsp;H&igrave;nh &#7843;nh s&#7843;n ph&#7849;m, video, h&igrave;nh &#7843;nh th&#432;&#417;ng hi&#7879;u,v.v&hellip; &ndash; kh&ocirc;ng &iacute;t c&aacute;c lo&#7841;i n&#7897;i dung m&agrave; c&aacute;c c&ocirc;ng ty d&#7921;a v&agrave;o &#273;&#7875; &#273;&#7849;y m&#7841;nh c&aacute;c ho&#7841;t &#273;&#7897;ng c&#7843; tr&#7921;c tuy&#7871;n l&#7851;n ngo&#7841;i tuy&#7871;n c&#7911;a h&#7885;.&nbsp;Tuy nhi&ecirc;n, c&oacute; m&#7897;t v&#7845;n &#273;&#7873; l&#7899;n.&nbsp;Vi&#7879;c...\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thegioimaychu.vn\/blog\/wp-content\/uploads\/2021\/11\/tgmc-blog-6182025f27363.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanito Hoang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"39 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thegioimaychu.vn\\\/blog\\\/tong-hop\\\/dam-tong-quan-ve-he-thong-quan-ly-tai-san-so-p10598\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thegioimaychu.vn\\\/blog\\\/tong-hop\\\/dam-tong-quan-ve-he-thong-quan-ly-tai-san-so-p10598\\\/\"},\"author\":{\"name\":\"Vanito 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